Dell Technologies Forum
Dell Technologies Forums take innovation on tour. This roadshow brings customers and partners together around the ideas and technologies shaping tomorrow.
In 2023, Dell and Opus Agency hit five major cities across North America. Each stop delivered a high-impact forum where leaders connected, explored emerging tech, and turned big ideas into real transformation.
Delivery
Dell Technologies partnered with Opus Agency to scale the Forums experience across multiple markets, designing a roadshow model that could flex city to city while keeping the brand and storytelling consistent.
- Roadshow strategy and multi-city event design
- Creative direction and production design
- Venue transformation and environment build
- Content staging and keynote production
- Attendee journey and on-site engagement
Each stop brought the experience to life in new ways across Toronto, New York City, Chicago, Washington, D.C., and Dallas.
The tour culminated with a showcase event at AT&T Stadium, home of the Dallas Cowboys. Attendees gathered directly on the field for content, networking, and product exploration.
The finale featured an iconic entrance from Michael Dell running through the Cowboys star before taking the stage, followed by a guest appearance from Hall of Fame running back Emmitt Smith.
The tour closed the way it should—with a full stadium fireworks show.
Project Achievements
End-to-End
End-to-End
End-to-End
Dell Technologies Forums connected customers, partners, and innovators across North America, turning the roadshow into a platform for learning, collaboration, and growth. Attendees experienced direct engagement with Dell leaders and hands-on exploration of emerging technology.
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