Dell Technologies Engines of Human Progress Pavilion

Delivery

Dell partnered with Opus Agency to create an experience that transformed abstract technology into tangible impact.

• Exhibit design and environmental storytelling across 12 immersive experiences
• Large-scale fabrication, including a 30-foot aluminum whale sculpture
• Sustainable materials strategy: 75% of the booth made from recycled elements, all repurposed or stored for future use
• Interactive moments to engage attendees:
  
  • Wings made from 2 billion pounds of repurposed electronic waste
  • Aquatic environment built from 100% recycled plastic and reclaimed coastal litter
  • Smog reduction messaging printed on flower seed paper with ink made from diesel exhaust
  • On-site program and attendee flow management to maximize engagement and photo moments

Every element was designed to make Dell’s technology visible, experiential, and memorable while demonstrating commitment to sustainability and social impact.

Achievements

The pavilion delivered a visually stunning and highly engaging experience, elevating brand perception and audience understanding:

• High engagement with sustainable and interactive installations
• Media and social amplification of experiential storytelling
• Reinforced Dell’s commitment to environmental responsibility

By the numbers:

• 30-foot aluminum whale sculpture
• 12 immersive exhibits
• 75% of booth structure built from recycled elements
• 100% of materials repurposed or stored for future use

“Thank you to the Opus Agency team for the great partnership in making Dell Technologies World such a huge success. We value your exceptional creativity and innovative storytelling in bringing our brand to life. Our partnership has helped us create epic experiences that continue to raise the bar for Dell Technologies.” – VP Experiential Marketing, Dell Technologies