Salesforce Now Everyone’s an Einstein

Salesforce’s “Now Everyone’s an Einstein” campaign took flight at World Tour Sydney through a multiplayer game that put the Einstein 1 Platform at the center of the action.

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Together, we created a colorful, space-themed control center where three players chose a character, teamed up, and piloted a rocket to planet Einstein.

Along the way, they dodged asteroids, passed through space gates, connected data streams, activated the Einstein Trust Layer shield, and collected bonus items. Completing the mission earned them a prize celebrating their new Einstein status.

A leaderboard featured the day’s eight highest scores. Players also scanned a QR code to take a photo sporting Einstein’s signature hair and share their scores on social media.