Slack Activation at Salesforce World Tour

Slack came to Opus Agency to build customer engagement across its theater sessions and product demonstrations at Salesforce World Tour Sydney. Our solution brought hundreds of Slack emojis off the screen and into an interactive installation that gave attendees a reason to explore.

We created a large suspended installation featuring hundreds of Slack emojis arranged in vertical sequences labeled with letters.

During Slack’s sessions, attendees received coordinates pointing to a specific emoji in the installation. After each session, the hunt began. Attendees explored the display to find and name their assigned emoji.

They then headed to the Slack huddle bar with their answers, where a correct match earned them a prize.