TikTok Creator Camp

TikTok Australia set out to celebrate—and thank—their top 150 creators from across ANZ. They asked us to design and deliver a fun-filled day that would resonate with a diverse creator community.

Delivery 

TikTok Creator Camp was a multi-sensory experience designed to bring the community together to inspire, educate, and energize creators to keep creating on TikTok.

Working with local brands and partners—including Benefit Cosmetics, Camilla, HyperKarting, Archie Rose, Van Gogh Alive, and Art Gallery of New South Wales—we curated a dynamic schedule of experiences tailored to creator interests.

Guided by a cast of high-energy Camp Counselor drag queens and kings, the day unfolded with a mix of hands-on activities, brand moments, and social experiences.

The event wrapped at Hijinx Hotel, where creators celebrated the launch of TikTok Music and enjoyed a special live performance from Drax Project.

Achievements

TikTok Creator Camp delivered strong in-kind partnerships with venues and activations in a highly curated, multi-venue experience built for creators.

By the numbers:

  • 6M+ views generated from event content
  • 4.5/5 attendee satisfaction rating
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