WalkMe APAC On Tour

Delivery

Building on the success of the WalkMe Challenge digital campaign, we brought the concept into the real world through a lively, in-person experience for growing audiences across Asia Pacific.

Across four cities, attendees experienced the platform in a tactile, hands-on way—seeing and feeling the value of WalkMe in action.

We reimagined the format into a half-day experience designed to maximize both energy and depth:

• Plated breakfast and keynote to open the day
• Live WalkMe Challenge activations
• Hands-on lab sessions for deeper product exploration

The format balanced introduction and immersion, giving new audiences a clear entry point, while allowing existing customers to go deeper into the platform’s capabilities.

Achievements

• Successful launch in Auckland, with standout attendee feedback
• Reinvented the traditional half-day event format with a more engaging, high-value structure
• Evolved into an ongoing APAC program, with continued growth year over year

By the numbers:

• 50% average increase in attendance across four cities