Virgin Media O2 Sales Kickoff
Following the merger of Virgin Media and O2, Virgin Media O2 partnered with Opus Agency to bring thousands of employees, partners, and stakeholders together around a new shared direction. This event became a cultural reset, connecting new teams, building momentum across the business, and helping two organisations move forward as one.
Delivery
Hosted at Birmingham’s ICC, the two-day event featured presentations, immersive breakout sessions, networking experiences, evening celebrations, and a partner village to connect brands with the newly combined salesforce.
The event brought people together to build relationships, strengthen connections, and unite around a shared culture.
Opus Agency delivered:
- Venue management
- Technical production
- Set and stage design
- Sponsorship management
- Exhibition management
Project Achievements
- Executed a post-merger Sales Kickoff, aligning diverse teams and accelerating business momentum.
- Fostered deep collaboration and networking by integrating conference, sponsorship, and exhibition elements into a singular, cohesive event environment.
- Cultivated a unified corporate culture and strengthened strategic alignment in the wake of a significant organisational merger.
