Virgin Voyages Tail to Sail Launch

Richard Branson and the Virgin Voyages team asked us to create a bold launch moment for Tail to Sail, a new program flying Virgin customers to Miami for a ‘Rockstar’ Caribbean sailing experience.

So we did what Virgin does best. We made ship happen.

Delivery

To introduce Virgin Voyages to the region, we brought together 100 of Virgin’s “First Mates” for an immersive launch experience.

Set against sweeping views of Sydney Harbour and the Sydney Opera House, the space was transformed into a cruise ship on land—playful, premium, and unmistakably Virgin.

  • Branded helm and stage moment for Richard Branson to address the room
  • High-energy entertainment aligned with the Virgin Voyages spirit- Immersive environment designed to capture the feeling of life on board
  • Signature rooftop champagne tower moment

Achievements

The experience successfully launched the Tail to Sail program, building excitement and momentum from day one.

  • 100% attendance from invited Virgin ticket sellers
  • Strong engagement and excitement around the Tail to Sail program
  • High-impact brand moment reinforcing Virgin Voyages’ premium, playful positioning
  • Valuable visibility for Virgin’s continued investment in its cruise offering
More Success
Stories

Salesforce World Tour

Global community. Innovation in motion. Trailblazers united since 2006.
More

Shake Shack Operations Leadership Summit

Inspiration sourced. Culture sizzled. Impact delivered.
More

NetApp INSIGHT

Data unleashed. Festivalized. Future-focused.
More