At this year’s Ex Awards gala, Opus Agency clients took home three major wins, including the Grand Ex, the most prestigious award of the night.

Now in its 24th year, the Ex Awards recognize the most strategic, creative, and business-driving brand experiences of the year. Judged by leading brand-side marketers, the program is among the industry’s most respected distinctions.

This year, our clients and agency teams were recognized across three categories:

Grand Ex Award and Best B-to-B Event

Google Cloud Tech Immersion

This multisensory journey guided attendees through secret vaults, spatial audio installations, and life-size portals on a voyage to unlock potential. The experience redefined what B-to-B engagement feels and looks like, taking home the night's top award and securing its own category win. 

Best Use of AI

‍Salesforce Meant to Be Agentforce

In the heart of Sydney, this activation brought AI out of the headlines and into everyday life, showing how it can simplify tasks, spark creativity, and drive real business impact. It also took home Silver at this year’s Experience Design Awards, making it one of the most decorated experiences of the season.

We’re so proud of the time and talent poured into these experiences. Across every corner of the globe, our clients and teams brought strategy, creativity, and execution together without compromise and refused to settle for ordinary. 

See all of the Ex Award winners here. 

Stay tuned to Happenings for more perspectives from the leaders fueling the future of brand movements.