Looking Back to Look Ahead

There were economic headwinds—and there were many events growing alongside renewed attendee demand. This past year brought a wave of innovation—full of creativity, ingenuity, and yes, AI. 

With our clients and teams worldwide, Opus Agency delivered an incredible range of experiences. From flagship events and activations to roadshows and metaverse-based worlds, our clients captured remarkable success (and industry recognition) throughout 2023. 

In case you missed it, here are the key moments from 2023 that are fueling their own movements in 2024. 

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Our Most Powerful Insights and Popular Reports‍

Published industry insights and reports that form and fuel the future of brand experiences.

1. How to Make Your B2B Activation Stand Out
2. Ten Ways to Create ‘Glimmers’ at Events
3. AI Will Transform Your Event Content
4. Redefining Event Equity with Microsoft
5. A Psychological Framework for Putting Stakeholders in Motion
6. Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events
7. What Attendees Want from Their 2024 Sales Kickoff
8. How to Price Conference Passes in 2024
9. The Impact of Company Values on Event Success

The Key News from Inside Opus Agency

• Launched:
  New Intelligence Service and Monthly Trend Reports
• Expanded:
  Moved into a new office in London and hired Matt Culverhouse to support our growing roster of global clients
• Fueled:
  Brought Tiffany Cohen back to lead our incentive programs and global sourcing efforts
• Invested:
  In the future by hiring a Director of ESG, Robert Bartolucci
  
  

All while our clients and teams captured some of the biggest awards and most prominent recognition our industry bestows.

• Conferences That Captivate
  BizBash, Top 10 Cutting-Edge Meetings
  Google Accelerate23
• Ex Award
  Event Marketer
  Winner, Best Virtual Event (B2B), Google Accelerate23
  Gold, Best Metaverse Experience, Google Accelerate23
  Gold, Best Multi-Market Event, Ripple House
• Experience Design and Technology
  Event Marketer, Best Metaverse Experience
  Google Accelerate23
• Pro Award
  Chief Marketer, Best Metaverse Experience
  Google Accelerate23
• The Drum Marketing Awards
  Highly Commended, Agency Leader of the Year
  Dena Lowery, President 
• Top 100 It List
  Event Marketer
• Top 200 Marketing Agencies
  Chief Marketer
• Top Women in Marketing, “The Mentor”
  Chief Marketer
  Caryn Mambro, Chief Creative Officer

Here’s to an incredible year behind us, and an even brighter one ahead!