Research Revealed

The Event Strategy Insights & Benchmarks Study 2022

Welcome to the 2022 edition of the Opus Agency and Event Marketer Event Strategy Insights & Benchmarks Study.

The study uniquely analyzes how top companies and brands are approaching strategic planning for their event marketing programs and explores how event strategies are determined, how events fit within overall corporate marketing goals, and analysis of the data and information brands use to inform their strategic plans.

The Event Strategy Insights & Benchmarks Study 2022
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