The Event Strategy Insights & Benchmarks Study 2022
Welcome to the 2022 edition of the Opus Agency and Event Marketer Event Strategy Insights & Benchmarks Study.
The study uniquely analyzes how top companies and brands are approaching strategic planning for their event marketing programs and explores how event strategies are determined, how events fit within overall corporate marketing goals, and analysis of the data and information brands use to inform their strategic plans.
More Like This, Delivered to You
Join the thousands of marketing executives and event professionals who stay on top of what’s new and what’s next in the world of experiences.
Each month, you’ll receive our latest insights and intelligence, plus carefully curated links worthy of your next new tab.
Current trends, rising talent, industry outlooks, and fresh perspectives from the latest Opus Agency research.