Hologram Keynotes: Cool or Creepy?
Gone are the days of ninety-minute PowerPoint keynotes. Today’s audiences are in need of diverse and exciting displays of content. One way to do this is with the help of hologram keynote speakers.
My team and I are fascinated by hologram presence at events. You might have seen this technology when Snoop Dogg performed alongside a holographic Tupac at Coachella in 2012. Now, it is being used at B2B meetings, and we see it as the future of keynote production. A few big names in the hologram production space include Vntana and Digital Domain.
Is your ideal presenter not able to physically be at your event? Vntana provides speakers the option of telepresence via hologram. Even as a holographic presenter, interaction and Q&A with the audience is still doable due to their ultra-low latency technology. This option makes once-unattainable guest speaking options possible.
Holograms don’t end with speaking engagements; they can also serve as a chat bot. Give attendees a virtual human to talk to and ask questions related to your event or products. This hologram will be exciting and interesting in addition to being helpful to guests. Don’t forget, holograms are selfie-capable. Attendees sharing selfies with this event tech will drive engagement on social media as well.
Holograms can be used as an avenue for data collection. Holographic installations use AI to capture details about the attendees that engage with it. It can record the gender, height, or types of questions asked by the attendee. Learn more about your audiences and what they are looking for out of events; use the data to make your next event even more effective.
It’s clear that I think hologram speakers are very cool, not creepy (okay, the holographic Tupac was a little creepy). What are your thoughts on this emerging event tech?