Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy, and connect data across your entire event portfolio? Listen to Jessica & Cheri’s webinar.

Interested in learning more about event strategy? Join us at the Experiential Marketing Summit. We’re hosting the Executive Forum, a forum for senior client-side marketers. Register here.