Event Technology

A promise to our clients, our team, and the future of event marketing.

Three steps for teams ready to turn measurement into movement.

How AI is shaping expectations for 2025.

Explore how data, technology, and community fuel event success for leading brands.

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

Opus Agency’s Sr. Solutions Architect sharing how to master RainFocus’ rules engine.

Streamlining operations, enhancing brand alignment, and maximizing ROI.

Opus Agency’s Todd Moritz, VP, Technical Solutions, shares insights with Smart Meetings.

Todd Mortiz, VP, Technical Solutions, shares its potential with BizBash.

Exploring new realities for the future of events.

How we brought future-building technologists together in a groundbreaking metaverse experience.

A technology revolution is pushing us into spaces and, soon, into a world without screens.

Use our digital event inventory to make sure you’re asking the right questions.

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app...

The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere.

Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event...

As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...

As if your job as an event planner isn’t stressful enough, along comes the General Data Protection Regulation (GDPR) in all its complicated glory. Over the last several months, you need to have been living on a desert island to not have noticed lots of...

Finding the best way to display content or visuals at your event can be a difficult process. There are a few different approaches, two of the most popular solutions being LED screens and traditional projection technology. What you might want to do as...

Gone are the days of ninety-minute PowerPoint keynotes. Today’s audiences are in need of diverse and exciting displays of content. One way to do this is with the help of hologram keynote speakers. My team and I are fascinated by hologram presence at events...

Opus General Counsel, Jennie Peters, shared her expertise on GDPR compliance in a webinar on Data Privacy. New data protection laws will affect event professionals. Make sure you’re prepared by listening to Jennie’s webinar below. Have questions about GDPR...

The Opus team is thrilled to announce our partnership with Cvent, a leader in meeting and event technology. The integration of Cvent’s technology with our agency’s strategic and executional offerings promises to create new value for existing and future customers...

Tickets to film festivals around the country are becoming more coveted and sought after every year. As event professionals, we asked ourselves, “What are these film festivals doing right?” Turns out it’s a lot! We sat down with the folks from the Napa Valley Film Festival...

In the spirit of our weekly grammar notes, the resident tech experts on our Event Technology team send out periodic updates on current trends in the tech world and their impact on the industry. This week, we unpack a hot industry topic: the Internet of Things...

In the spirit of our weekly grammar notes, the resident tech experts on our Event Technology team send out periodic updates on current trends in the tech world and their impact on the industry. This week, we look at the difference between RFID and NFC protocols.

An event, no matter the size, will never get off the ground without an effective registration process. Getting people interested is one thing—getting them signed up and squared away for attendance is the real trick. Read on for our top tips to turn your...

Opus Agency and 21st Century Fox’s recent Experience Design Awards silver award in the Best Single Technology Interactive category was highlighted in the February/March edition of Event Marketer magazine. The 2015 Experience Design Awards special section...

Highlighting Opus Agency and EMC’s recent Event Technology Awards win in the Best Combination of Event Technologies (B2B) category, the most recent edition of Event Marketer magazine features a full-page overview of the experience EMC and Opus partnered...