In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.

To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.

Dana Larson, Opus VP of Content Strategy, draws on 20+ years of experience to bring you easy-to-read information covering the fundamentals of event content strategy and clear, actionable steps for building content strategy into your own event marketing platform.

Read on to start building your content strategy today:


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