Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.
As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app. AR wayfinding and signage technology helps attendees get around large event campuses (something Opus clients are no stranger to), by indicating locations of sessions, food & beverage stations, activations, and other event features in relation to the attendee’s current location. Attendees can simply view the event space through their phone’s camera, and AR will populate the live image with nearby points of attraction and helpful wayfinding information. This technology has the power to irrevocably alter your attendees’ expectations for onsite navigation for the better.
The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere. What started in Europe with the General Data Protection Regulation (GDPR), quickly came to the United States with California’s Consumer Privacy Act (CCPA), and is expanding from there—quickly.
Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy, and connect data across your entire event portfolio? Listen to Jessica & Cheri’s webinar.
We’re thrilled to announce that our partnership with Event Marketer is expanding! The Opus team is looking forward to bringing more exciting content and impactful speakers to the stage at the EMS Executive Forum in May, as well as hosting a Strategy Lab. Read on for more details about this continued partnership.
Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet has been reliving the train wreck for the past few weeks after the release of two in-depth documentaries presented by Netflix and Hulu on this monumental fiasco.
Opus Alters Event Industry Landscape with Acquisition of Tencue