The Stakeholder Economy is redefining audience expectations, and we’ll share how event leaders can stay ahead. 

At London Experience Week 2025, Opus Agency’s Brent Turner, EVP of Strategy and Solutions, will take the stage on Tuesday, April 29 from 3:15 to 3:45 pm to explore how the Stakeholder Economy is reshaping event design. Today’s audiences expect more than passive participation—they want to be seen, heard, and valued as active contributors. So, how do you design events that empower attendees while maintaining strategic control?

In his session, “Audiences as Stakeholders: Designing Events for a New Era of Participation,” Brent will dive into:

• Attendees as Stakeholders: How to craft moments that engage, involve, and empower audiences
• The Psychology of Participation: Why making attendees feel like the “main character” leads to a deeper connection
• Stakeholder-First Event Design: Real-world frameworks for blending interactivity, personalization, and immersive storytelling at scale

The session will be moderated by Matt Culverhouse, Director of Strategic Accounts and Growth, at Opus Agency. Expect bold ideas, real-world examples, and fresh creative inspiration to transform the way you design experiences.

London Experience Week, taking place April 29-May 1 at the ultra-immersive Phantom Peak in London, is where the world’s top experience designers, producers, and strategists gather to push boundaries.

Will you be there? Let’s connect!

Register for the event.