Webinar: How to Make ROI Your Blueprint
Webinar: How to Make ROI Your Blueprint
Event ROI shouldn’t be an afterthought—it should be the blueprint.
Join Brent Turner, EVP of Strategy and Solutions at Opus Agency, and Mark Johnson, Swoogo's Chief Strategy Officer, for on Wednesday, June 25 at 12:00 pm ET for a webinar, Events With Intent: How to Make ROI Your Blueprint.
Hosted by Swoogo’s Sr. Growth Marketing Manager Jihan Donawa, this conversation is about designing ROI before the first brief is written. It isn’t about KPIs for click-throughs or headcount—it's about anchoring event strategy in measurable business outcomes like customer growth, retention, and pipeline acceleration.
What You’ll Learn:
👀 Who’s the boss: The stakeholders are watching, but who are your stakeholders, really? Plus, how to deal with competing ideas of success.
💲 Return of the (Blank): Whether it’s investment, experience, or emotion, what we measure matters. Learn how to best capture the importance of your events AND present the results that are board-worthy.
🤞 Wishing and Hoping: Can event success be predictable? Learn how to set yourself (and your events) up for a realistic outcome.
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