Brian Carlson

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. After more than 17 years working in the creative and marketing fields – and five-plus in the event business specifically – I’d long had MAX on my radar...

You Need a Messaging Matrix for Your Next Event

Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief) of this series. As discussed previously in this series...