Dana-Farber Cancer Institute, the world leaders in cancer treatment and research had an audacious goal. To achieve their mission in defying cancer they decided to launch the biggest fundraising event in their history. A powerful and engaging event with the potential to change the course of lives and the disease, forever.
Opus Agency created a virtual event that engaged attendees from the start, retained interest throughout, and motivated participation in funding the campaign. The Dana-Farber campaign is an ambitious, multi-year, $2 billion fundraising effort to prevent, treat, and Defy Cancer by accelerating revolutionary science, extraordinary care, exceptional expertise, and essential opportunities. The purpose of the virtual event was to motivate repeat donors and attract new supporters, with a focus on storytelling and philanthropic impact.