Defying Cancer with Dana-Farber

Dana-Farber Cancer Institute, the world leaders in cancer treatment and research had an audacious goal. To achieve their mission in defying cancer they decided to launch the biggest fundraising event in their history. A powerful and engaging event with the potential to change the course of lives and the disease, forever.

Opus Agency created a virtual event that engaged attendees from the start, retained interest throughout, and motivated participation in funding the campaign. The Dana-Farber campaign is an ambitious, multi-year, $2 billion fundraising effort to prevent, treat, and Defy Cancer by accelerating revolutionary science, extraordinary care, exceptional expertise, and essential opportunities. The purpose of the virtual event was to motivate repeat donors and attract new supporters, with a focus on storytelling and philanthropic impact.

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Together, we created the most successful fundraising event in Dana-Farber’s history. The event was an evening of unparalleled engagement and world-class entertainment, filled with stories of hope and impact told by remarkable caregivers and courageous patients, star-studded friends, and inspired musicians. Tom Brokaw, Amy Poehler, Pierce Brosnan, and more, offered messages of support for this crucial endeavor.

Opus Agency worked intimately with Dana-Farber to ensure their launch event emphasized the intricate balance of the amazing work they produce every day, while still actively pursuing new charitable involvement that will allow them to expand their reach even further.

Opus produced a fully pre-recorded “simulive” 60 minute show in cinematic quality that was streamed on event day and now lives on-demand as a high-quality marketing asset.

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