Microsoft’s Machine Learning, AI & Data Science Conference (MLADS) is a community-driven, internal event. For several days, 4,000 of Microsoft’s finest from across the company gather to exchange ideas, showcase the latest work from around the company, and connect diverse disciplines - fostering a culture of collaborative ideation. Facing digital event fatigue, Microsoft needed to find a way to restore the innovative and collaborative ethos of MLADS in a virtual environment.
The solution was to bring part of the event into the metaverse!
Microsoft partnered with Opus Agency to host sessions in one of Microsoft’s newer acquisitions, AltspaceVR, an alternate virtual experience app offering a wide range of event-hosting features and a blank canvas to create unique digital environments and experiences, and free to users.