AI's Impact on Event Marketing Roles BizBash

Seven event leaders answered the call, citing various use cases within their organizations. Some are exploring the fringes of this technology, and others are eager to learn more before diving in. 

Brent Turner, Opus Agency’s Executive Vice President of Strategy and Solutions, entered the chat to share the results of an internal AI-focused survey, which showed:

• 91% of Opus Agency team members have used AI tools in the past month
• 55% use AI tools weekly
• 11% use them daily

Brent shared that many team members use AI in simple ways, like to enhance productivity. "For example, using an AI co-pilot to turn meeting notes into formal recaps with action items.”

Another popular usage? Program delivery. "Our team members use AI to generate workstream outputs for events and experiences," he explained. "Using AI to inform and drive event materials, like sourcing ideas for theme-related F&B options, analyzing attendee survey data, or using image GenAI for creative assets."

Brent also shared that the teams at Opus Agency use AI to drive attendee engagement, immersion, and value for in-person and online experiences. "We are using AI for real-time multilingual session translation, better personalizing session recommendations, delivering AI-powered photo booth activations, and having AI summarize sessions."

See what the others had to say.