Opus Agency’s Caryn Mambro Recognized in BizBash 15 Over 50 List
BizBash 15 over 50 List
How I got here:
I have always excelled at connecting with people and building relationships, both professionally and personally, so the experiential industry has always been an area of obsession.
My career began in graphic design at an advertising agency, where I focused my efforts on broader, overarching creative concepts. This experience forged the path for me to become a creative director. As such, I’ve created campaigns and executed all forms of media, working on national and international campaigns for nearly every industry.
Simply put, I love what I do. I love creating big, brave, bold ideas that resonate, touch attendees, and build immersive journeys that move people to action. From creative strategy to content and design, the heart of any experience is a concept, and at the heart of a concept is an attendee journey.
Greatest career accomplishment:
Through the height of the pandemic, my creative team grew in size, scope, and capabilities. When the odds were temporarily stacked against the live events industry, my team augmented its services to transition in-person experiences to fit virtual landscapes that exceeded clients’ expectations time and time again.
The virtual environment demands engagement-worthy experiences to move the needle. Carrying experiential into the virtual world has been challenging but very rewarding. Ultimately, we’ve evolved into a stronger team with the kind of expertise that changes brands.
At Opus Agency, our creative solutions turn moments into movements, creating something groundbreaking for our clients. I’m so proud of the work we deliver, and having the respect and trust of my team gives me a real sense of achievement.
My No. 1 piece of career advice I’d give my younger self:
There is inspiration all around you—find it. Be driven and bold, and never underestimate your worth. Don’t be timid or inclined to play it safe for fear of failure. Push beyond your comfort zone—and if someone hands you a karaoke mic, grab it and SING!
Read the full 15 Over 50 List here.
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