Experiential Event Design

Giving Attendees What They Want: Immersion, Interaction

Caryn on Experience Design CIT

Opus Agency’s Chief Creative Officer shares her insights with Corporate & Incentive Travel.
Gone are the days of “cookie cutter” corporate events, where typical event design included structured agendas, standard food and drinks, and meeting spaces that left attendees unimpressed and uninspired.

Today’s corporate event design is teeming with creative ideas that “wow” attendees and give them what they want: immersion and interaction.

Caryn Mambro, Opus Agency’s Chief Creative Officer, explains to Corporate & Incentive Travel, "Culturally, beyond events and marketing, the zeitgeist has moved into an era of maximalism. Bold colors. Complex, layered designs.”

She shares that the creative team at Opus Agency is designing “bold, dramatic, festival-inspired events and experiences to keep the energy and engagement at an ultimate high.”

Read the examples and see what others had to say in this Corporate & Incentive Travel article.

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