Docusign’s Momentum25 is making waves in the industry, and Corporate Event News just spotlighted the extraordinary success of this year’s event—with Opus Agency proudly recognized as the experiential firm behind the scenes. 

The April event at New York City’s Pier Sixty drew 1,000 attendees, marking an impressive 70% year-over-year increase in attendance. As covered in the recent Corporate Event News feature, this growth presented unique challenges that the teams overcame through creative space transformation and strategic experience design. 

“With the help of event industry vendors, including…Opus Agency [we] successfully transformed the space into a comprehensive campus to accommodate our event's rapid growth and extensive expo needs,” explained Brittany Collings, Docusign’s senior experiential marketing program manager. 

The event served as the launchpad for Docusign Iris, the industry’s first AI contract agent, and incorporated several new elements that enhanced the attendee experience:

• A strategic return to Manhattan to better serve Docusign’s large customer base in the region and position the event as a desirable destination
• Highly customized sponsor integrations into activations, content, and attendee engagement initiatives 
• A welcoming Momentum Welcome Reception with early badge pickup and a preview of the Agreement Expo
• An exclusive Executive Experience featuring intimate sessions for C-suite attendees
• The debut of the App Center Showcase, highlighting Docusign's ecosystem of partner integrations
• An extensive Content Capture Program to share full event coverage, social media assets, and customer and partner testimonials
• Meaningful Impact Activities, inviting attendees to give back to the community 

In partnership with Docusign, Opus Agency helped deliver a thoughtful, curated balance of self-directed activations and community-driven activities, uniting Docusign employees, customers, and partners in an environment tailor-made for connection and innovation. 

The success of Momentum25 is proof of the power of experiential marketing in driving business results, with post-show metrics showing exceptional attendee satisfaction and knowledge retention. 

Read the full Corporate Event News article and additional insights on Docusign’s Momentum25.