Fan Creek Capital invests with Opus Agency
Investment provides significant growth capital, opportunity to expand capabilities and service offerings
Opus Agency, a global corporate events and experiential marketing agency, announced today that Fan Creek Capital, a mid-market private equity firm, has completed an equity investment in the agency. Fan Creek’s investment will provide Opus with substantial growth capital in order to expand its capabilities and continue to serve clients with the best suite of solutions in the event marketing industry.
As part of the agreement, Opus CEO Grant Hammersley and President Monte Wood will remain owners in the business, which will continue to be headquartered in Beaverton, Oregon. Hammersley will move to the position of Vice Chairman of the Board of Directors of Opus and will remain active in defining Opus’ strategic direction and fostering the agency’s renowned, team-centric culture. Wood, who will assume the role of CEO and join the Board as well, will continue to lead Opus’ team while pursuing aggressive growth goals for the agency. Both changes are effective immediately, and no further changes to the Opus leadership team or day-to-day operations are anticipated.
Opus is a full service corporate events marketing agency which has achieved sustained, dramatic year-over-year growth thanks in large part to a customer success-focused approach called TeamCS™—industry-best people, galvanized by strong values and enabled with leading-edge methodology. Powered by a diverse and talented team of more than 125 people, and led by an experienced group of veteran industry executives, Opus successfully planned and executed more than 700 events around the world in 2014 alone.
“I’m incredibly proud of the consistent success we’ve achieved, steadily increasing revenues and expanding our global reach,” said Wood. “Given our talented team, proven processes, and this significant infusion of capital, I see no reason we can’t achieve our evolving service goals and maintain our current growth trajectory.”
Opus services Fortune 1000 companies in the technology, aviation, manufacturing, and other sectors, with clients including leading brands such as Salesforce, Amazon Web Services, EMC, Alaska Airlines, and Daimler Trucks North America. By placing a premium on developing longstanding client relationships, the agency has amassed an impressive portfolio based largely on referrals and repeat business—a model that will continue to fuel growth following this investment.
“When we began looking for a private equity partner to help us achieve the growth we foresee in the coming years, the most important factor was finding a firm which recognized what a good thing Opus has going, and would let us continue to operate the way we do. We found exactly that in Fan Creek Capital,” added Hammersley. “I have the utmost confidence that our team, backed by the new resources now at our disposal and under Monte’s continued leadership, will help Opus achieve even greater heights as we move forward.”
Fan Creek Capital is the firm formed earlier in 2015 by veteran private equity investor Jim TenBroek. Fan Creek provides growth capital and expertise to rapidly growing businesses in growth segments of industries. “Opus is an excellent Company run by arguably the best team in the Event Agency industry”, said TenBroek. “It’s a perfect fit with Fan Creek in that our expertise is helping companies grow more effectively, and making sure that what made a company excellent in the first place is preserved with that growth”
Opus was advised by The Jordan, Edmiston Group, Inc. (www.jegi.com), the leading investment bank for the global media, information, marketing, software, and tech-enabled services sectors, headquartered in New York, NY. Terms of the private transaction were not disclosed.
About Opus Agency
Opus Agency provides event marketing, management and production solutions to Fortune 1000 companies. Since 1993, the agency has been a trusted adviser to a diverse group of customers creating unique, high quality events. Opus designs, plans and executes brand experiences that accelerate results and enable customer success. Opus’ passion for customer success drives every aspect of the business—amazing people, the values they share, and best-practice methodology. Opus calls it TeamCS™— the Opus Customer Success Platform.
About Fan Creek Capital
Fan Creek Capital, headquartered in Chicago, was formed earlier in 2015 by veteran private equity investor Jim TenBroek, who has led a number of successful investments in services businesses over his 21 year investing career. Fan Creek’s strategy is to identify growth segments of industries and find the best businesses in those segments, and to provide growth capital and expertise to the incumbent management teams of those businesses.
About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) has been the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors for nearly 28 years. Headquartered in New York, with offices in Boston and Atlanta, as well as affiliates in London and India, JEGI has completed nearly 600 high-profile M&A transactions, serving global corporations; middle-market and emerging companies; entrepreneurial owners and founders; and private equity and venture capital firms. For more information, visit www.jegi.com.
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