Trends

A promise to our clients, our team, and the future of event marketing.

A global list of gatherings that are pulling the future forward.

12 emerging trends transforming B2B stages into experiences attendees actually want to attend.

Five key takeaways in event design for emerging technologies.

Navigating a shifting global landscape with clarity.

Spotlighting key events shaping the future and the trends defining them.

Explore how trends in unfiltered videos, seasonal vibes, creator coverage, and community clubs are transforming events.

Explore how trends in neuro inclusion, summer fun, alone-togetherness, and the Paris Olympics are transforming events.

Where attendees lead the experiential revolution.

Explore how trends in AI competition, women’s sports, JOMO, and sleuthing transform how attendees participate in our events.

Five strategies for fueling rushes of positivity.

Explore how data, technology, and community fuel event success for leading brands.

Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.

Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.

Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.

Forecasting key trends in business, marketing, and events.

Join the teams from Opus Agency, MPAV, and EventMB for this virtual session.

Is this the year your events go alcohol-light? Here’s what event professionals should know about sober events.

Are you sifting through all the 2020 event trends articles and wondering which trends actually matter?

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.

Last week, I attended C2 —the Commerce and Creativity Conference—in Montreal, Canada. It had Snoop Dog (talking about the legalization of cannabis) as the big draw, but that’s not why I wanted to go. I was primarily interested in seeing a new event experience...

The Professional Convention Management Association (PCMA) hosted over 4,500 event profs at the Convening Leaders conference in Nashville last week. It’s no surprise that a meeting for meeting planners offered great attendee experience. From a registration desk at the Nashville airport...

Are you charging too much for your event–or worse yet, not enough? What about location? Are you offering your sponsors what they need? To answer these questions, you need data.

Opus Agency Chief Strategy Officer outlines three specific ways event marketing professionals can borrow from digital.