About Katie Boucher

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So far Katie Boucher has created 2 blog entries.

To Measure or Not to Measure – That is NEVER the Question

Measuring the effectiveness of events and their impact on an audience is crucial in determining ROI. In the early days of experiential marketing, measuring results was difficult, but thanks to advancements in technology, and a better understanding of event metrics, along with coalitions such as the EMMC and board members like Amanda Lane, results are becoming easier to measure. Read More >

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2021-11-17T05:46:15-08:00November 16th, 2021|News|
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