Project Description

Nat Borchers is a central defender for the MLS’s Portland Timbers. A high-profile offseason acquisition and the newest face on the team, he was also the face of the team in a much-beloved annual “photobomb” contest. Opus client Daimler Trucks North America sponsored the contest, and asked Opus to create the campaign kickoff video.

The photobomb contest is a fun, quirky way to highlight a Timbers player while reigniting fan passion and engagement to start each season. We created a memorable, highly shareable video introducing Nat to Portland while highlighting iconic attractions throughout the city and launching the social contest across multiple channels—including the giant stadium screen on match days!

Project Details

  • Client: Portland Timbers, Daimler Trucks North America
  • Services: Creative Strategy, Original Concept Development, Storyboarding, Scripting, Casting, Video Production, Talent Handling, Sports Marketing, Social Media Activation, B2C
  • Website: Portland Timbers
  • Client Quote: “It was important we welcome Nat to Portland in style while highlighting iconic spots around town. No better way to get around than in a Western Star. What a fun project—thank you Opus Agency!” –Paige Jarmer, Employer Brand Specialist 

Project Stats

  • 34,551 Facebook views
  • 809 likes, 215 shares, 52 positive comments on Facebook
  • 1,050 likes and 510 related posts on Instagram