Event Design

A promise to our clients, our team, and the future of event marketing.

Why (and how) the best events today are built for participation.

What today’s audiences are asking for and how to meet the moment.

A fresh approach to empowering store managers, hospitality leaders, and dealer networks.

A global list of gatherings that are pulling the future forward.

Brent Turner, EVP of Strategy and Solutions, weighs in on what’s driving attendees—and when it’s too much.

Why passive sessions won’t cut it and how to design experiences that spark judgment, choice, and action.

Theme parks offer marketers a masterclass in immersion, storytelling, and emotional connection – and why brands should be taking notes.

12 emerging trends transforming B2B stages into experiences attendees actually want to attend.

Insights, frameworks, and future signals from the world’s first Experience Week.

Creating cohesive event experiences across borders.

Spotlighting key events shaping the future and the trends defining them.

Tiffany Cohen weighs in on how planners navigate a saturated hospitality market.

Six new destinations on our global tour.

Where attendees lead the experiential revolution.

Opus Agency’s Chief Creative Officer shares her insights with Corporate & Incentive Travel.

Insights, ideas, and recommendations from leading brands that are shaping the future of brand experience.

Five tips to evolve your customer event into a brand movement.

How to spark feelings of joy, peace, and belonging for attendees.

Unique trends for attracting attendees, engaging your audience, and maximizing business investments.

Pro tips for designing experiences with less time, less budget, and fewer resources.

Get inspired with Caryn Mambro, Chief Creative Officer.

What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.

Silent Sessions make more sense than traditional breakouts for many reasons. Find out why you’ll never go back after giving them a try. Silent Sessions are meeting spaces capable of simultaneously presenting multiple content tracks. Attendees in the session...

Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event...

Finding the best way to display content or visuals at your event can be a difficult process. There are a few different approaches, two of the most popular solutions being LED screens and traditional projection technology. What you might want to do as...

Designers don’t limit themselves to creating from nine to five. They draw inspiration from everywhere, all the time. As a creative director, it’s imperative that you know where their inspiration is coming from. In my team’s case, doing so has led to some incredible client work...

Tickets to film festivals around the country are becoming more coveted and sought after every year. As event professionals, we asked ourselves, “What are these film festivals doing right?” Turns out it’s a lot! We sat down with the folks from the Napa Valley Film Festival...

Your venue may be the most important factor in the success of your event. Getting the full picture on your venue is integral to the strategic and logistical planning requirements of your program.

What is experience design? What does it have the power to do when you get it right? What can go wrong when you don’t? Earlier this year, Opus assembled a who’s who of industry experts to help define this esoteric yet essential topic. Moderated by Opus EVP of Creative Services David Lemke...

Whether you’re creating an intimate dining experience for a group of executives or feeding 25,000 famished developers at a user conference, the catering plan can make or break your event. A well-fed attendee is a happy attendee, so be sure to follow these...

If you’ve been to an event, you probably came home with a branded pen. In a branded tote bag. That’s also holding a branded T-shirt. And pens, totes, and T-shirts are just the beginning of the hundreds of thousands of promotional product options for any given event or marketing initiative...

If you’ve worked with a talented designer or creative team, you know the value they offer. They can bring your brand to life in ways you never imagined; create delightful digital, print, and real-world experiences for your customers and other important...