Why (and how) the best events today are built for participation.

Three steps for teams ready to turn measurement into movement.

What today’s audiences are asking for and how to meet the moment.

A fresh approach to empowering store managers, hospitality leaders, and dealer networks.

A global list of gatherings that are pulling the future forward.

Building executive programs that drive real business impact.

Why passive sessions won’t cut it and how to design experiences that spark judgment, choice, and action.

Theme parks offer marketers a masterclass in immersion, storytelling, and emotional connection – and why brands should be taking notes.

Expert insights to help you get better proposals, stronger partnerships, and bigger results.

From Morocco to South Africa and incredible Safari destinations in between.

12 emerging trends transforming B2B stages into experiences attendees actually want to attend.

The magic isn’t the document itself, but in the journey of creating it.

Five key takeaways in event design for emerging technologies.

Navigating a shifting global landscape with clarity.

Exploring Argentina, Brazil, Chile, and Colombia.

Creating cohesive event experiences across borders.

How AI is shaping expectations for 2025.

Twenty unique gift ideas to delight your attendees this holiday season.

Exploring Qatar, UAE, and Oman.

Spotlighting key events shaping the future and the trends defining them.

Harnessing the power of the pre-event event.

Explore how trends in unfiltered videos, seasonal vibes, creator coverage, and community clubs are transforming events.

Six new destinations on our global tour.

15 impact markers to maximize potential.

Explore how trends in neuro inclusion, summer fun, alone-togetherness, and the Paris Olympics are transforming events.

Five pillars for catalyzing shared purpose and engagement.

Where attendees lead the experiential revolution.

Exploring North American destinations for the first stop on our global tour.

Explore how trends in AI competition, women’s sports, JOMO, and sleuthing transform how attendees participate in our events.

Unexpected tactics for making a lasting impression on modern sales teams.

EMEA’s global event stage for innovation, sustainability, and culture.

Five strategies for fueling rushes of positivity.

Explore how data, technology, and community fuel event success for leading brands.

Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.

Five tips to evolve your customer event into a brand movement.

Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

Exploring ROI through “values lenses” with author and speaker Daniel Aronson.

How to spark feelings of joy, peace, and belonging for attendees.

Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.

A conversation with Opus Agency experts on building modern contingency plans that heighten the attendee experience.

Unique trends for attracting attendees, engaging your audience, and maximizing business investments.

Benchmark data, trends, and considerations.

Our top seven tips for designing employee celebrations.

Discover why the world’s leading tech brands activate at Collision.

How AI revolutionizes ideation, acceleration, adaptation, and analysis.

The annual report that redefines the SKO is back.

Five reasons global brands are meeting in Toronto.

Streamlining operations, enhancing brand alignment, and maximizing ROI.

How can event marketers leverage short-form video to maximize event registration and boost attendance?

Drive value, prioritize focus, and maximize investments with a modern roadshow program.

This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.

Forecasting key trends in business, marketing, and events.

Strategic insights into an evolving economic narrative.

The climate-positive framework for event sustainability.

Three approaches to easing audience attrition.

The inaugural report that will redefine the SKO — is here.

What event marketers can learn from TikTok, MasterClass, and a summer intern.

As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.

The report that set the narrative on what event executives were thinking before the pandemic—is back.

What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?

Insights and advice from four of Opus Agency's leaders.

In a reopening world, here's how incentive travel programs are being renewed.

Exploring new realities for the future of events.

How we brought future-building technologists together in a groundbreaking metaverse experience.

After a year of incredible transformation and growth, we’re looking ahead to 2022 with optimism.

Here’s what you need to know before hitting the show floor.

Across a reopening world, these are the latest insights and inspiration for evolving global events.

By capturing inspiration from the movement maker playbook, let’s uplevel experiences.

A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.

A technology revolution is pushing us into spaces and, soon, into a world without screens.

Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.

Our very own Cori Brown joined Event Marketer magazine to share her unique perspectives on the plans, actions, and progress our industry is making.

These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”

The trails blazed in 2020 are opening these new ways forward into 2022.

While the industry embraces digital-first events, how is digital sponsorship strategy changing to meet the moment?

Get ready for a week-long gathering of the top leaders in the events and experience industry.

Use our digital event inventory to make sure you’re asking the right questions.

Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.

With remote work as the norm and not the exception, all companies are looking for ways to drive employee engagement in new and sustainable ways.

Where the digital experience can be curated to be a personal adventure.

Your team’s incentive travel planned for 2020 (and beyond) may be on pause, but the need to motivate and retain your top performers and customers is in overdrive.

Emotional outcomes and non-linear thinking form the foundation of an all-new landscape for the experiences of tomorrow.

The first half of 2020 has shown us that change is the ultimate constant. With constant change comes new opportunities to learn, design, and drive innovation within virtual and digital-first events.

Virtual options are the hot topic in the events industry, and companies using the power of digital in their event strategy are gaining value from alternative approaches to content delivery.

The event and experiential industry has a huge part to play in furthering this empowering global movement.

Are virtual components a part of your event strategy? Here’s why they should be.

What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.

Is this the year your events go alcohol-light? Here’s what event professionals should know about sober events.

Are you sifting through all the 2020 event trends articles and wondering which trends actually matter?

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. After more than 17 years working in the creative and marketing fields – and five-plus in the event business specifically – I’d long had MAX on my radar...

Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before.

From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.

As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look forward to 2020 and the event portfolio strategy, innovation...

Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event.

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.

As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.

Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app...