Insights

Fuel your curiosity with the latest news, trends, and thought leadership on experiential marketing.

Movement Maker London

EMEA’s global event stage for innovation, sustainability, and culture.

The Rise of the Dopamine Culture and Its Impact on Event Design

The Rise of the Dopamine Culture and Its Impact on Event Design

The Rise of the Dopamine Culture and Its Impact on Event Design

Five strategies for fueling rushes of positivity.

“Reg” Revolution: The Latest Trends in Event Registration

The Latest Trends in Event Registration

The Latest Trends in Event Registration

Explore how data, technology, and community fuel event success for leading brands.

Engagement Trends Emerging in March/April 2024: Slowing Down, Hobby Culture, Humanity > AI, and Wellness Pursuits

Engagement Trends Emerging in March/April 2024

Engagement Trends Emerging in March/April 2024

Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.

Scaling Impact: Five Tips for Evolving Your User Conference

How to Scale A User Conference for Greater Impact

How to Scale A User Conference for Greater Impact

Five tips to evolve your customer event into a brand movement.

Engagement Trends Emerging in February 2024: ‘Nowstalgia,’ Growth Eras, Ins-and-Outs Lists, and the Resurgence of Print

February 2024 Engagement Trends

Engagement Trends Emerging in February 2024

Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.

Attendees in Motion: How Location Intelligence Revolutionizes Event Design for Maximum Impact

Location Intelligence Services

Attendees in Motion: Five Ways Location Intelligence Reshapes Event Design

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

How “Doing Good” Increases a Company's Power, Profit, and Competitive Advantage

The Impact of Company Values on Event Success

The Impact of Company Values on Event Success

Exploring ROI through “values lenses” with author and speaker Daniel Aronson.

Discover the Art of Creating ‘Glimmers’ at B2B Events and Conferences

Ten Ways to Create ‘Glimmers’ at Events

Ten Ways to Create ‘Glimmers’ at Events

How to spark feelings of joy, peace, and belonging for attendees.

Emerging Engagement Trends in November 2023

Engagement Trends November 2023

Emerging Engagement Trends in November 2023

Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.

Fortifying Event Contingency Plans to Catalyze Innovation

Modern Contingency Planning

Opus Agency’s Guide to Modern Contingency Planning

A conversation with Opus Agency experts on building modern contingency plans that heighten the attendee experience.

Stand Out with a B2B Brand Activation that Engages Audiences and Maximizes ROI

How to Make Your B2B Brand Activation Stand Out

How to Make Your B2B Brand Activation Stand Out

Unique trends for attracting attendees, engaging your audience, and maximizing business investments.

Research Reveals Top Five Considerations for Pricing Your 2024 Conferences

How to Price Conference Passes in 2024

How to Price Conference Passes in 2024

Benchmark data, trends, and considerations.

How to Plan a Work Party that Prioritizes Play, Celebrates Accomplishments, and Builds Community

Party Time! Seven Tips for Designing Your Next Employee Experience

Party Time! Seven Tips for Designing Your Next Employee Experience

Our top seven tips for designing employee celebrations.

Discover the Rising Titan: How Collision Is Redefining the Tech Conference

Collision Conference 2023

Discover the Rising Titan: How Collision Is Redefining the Tech Conference and Captivating Brands Worldwide

Discover why the world’s leading tech brands activate at Collision.

How AI Transforms Event Content Through Ideation, Acceleration, Adaptation, and Analysis

Transforming Event Content with AI

Transforming Event Content with AI: A New Framework for Understanding the Impact

How AI revolutionizes ideation, acceleration, adaptation, and analysis.

Insights from an Extensive Survey of Technology Sales Professionals Redefines Event Strategies and Design Approaches for 2024

The 2024 Sales Kickoff Report

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

The annual report that redefines the SKO is back.

In the World of Events, Toronto is Fueling Its Own Movement. Here’s Why.

Destination Toronto

Fueling Movements: The 6ix Is On the Rise

Five reasons global brands are meeting in Toronto.

Maximizing ROI and Brand Alignment: How Event Operating Systems Transform Global Event Portfolios and Streamline Operations

New Operating Systems are Transforming Global Event Portfolios—Here's How

New Operating Systems are Transforming Global Event Portfolios—Here's How

Streamlining operations, enhancing brand alignment, and maximizing ROI.

Harnessing the Power of Short-Form Video to Increase Event Registration and Attendance

Demystifying the Rise of Short-Form Video for Event Marketers

Demystifying the Rise of Short-Form Video for Event Marketers

How can event marketers leverage short-form video to maximize event registration and boost attendance?

Why Roadshow Events Are the Key to Brand Success and Where to Prioritize Investments

Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events

Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events

Drive value, prioritize focus, and maximize investments with a modern roadshow program.

Turning Psychology into a Stakeholder Engagement Framework

A Psychological Framework for Putting Stakeholders in Motion

A Psychological Framework for Putting Stakeholders in Motion

This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.

Movement Maker Spotlight: Alexia Clayborne, Microsoft

Redefining Event Accessibility, Diversity, and Inclusion with Microsoft

Movement Maker Spotlight: Alexia Clayborne, Microsoft

Redefining event equity with a focus on accessibility.

Five Movements Driving Us Forward in 2023

Five Movements Driving Us Forward in 2023

Five Movements Driving Us Forward in 2023

Forecasting key trends in business, marketing, and events.

Focused Themes, Strategies, and Tactics to Do More With Less in 2023

Doing More With Less

Doing More With Less

Strategic insights into an evolving economic narrative.

Introducing O+

Introducing O+ The Climate-Positive Framework for Event Sustainability

Introducing O+

The climate-positive framework for event sustainability.

New Playbook for Audience Acquisition

New Playbook for Audience Acquisition

New Playbook for Audience Acquisition

Three approaches to easing audience attrition.

The Great Re-incentivization

The Great Re-incentivization

The Great Re-incentivization

Five data-backed trends to reframe the corporate incentive.

New Report: A Guide for Planning your 2023 Sales Kickoff Meeting

The Sales Kickoff Report

Opus Agency Study: What Attendees Want from Their Next Sales Kickoff

The inaugural report that will redefine the SKO — is here.

How Embracing Modern Learning Methods Will Enhance Attendee Engagement

Relearning Learning

How Embracing Modern Learning Methods Will Enhance Attendee Engagement

What event marketers can learn from TikTok, MasterClass, and a summer intern.

The Rise of the Stakeholder Economy

The Rise of the Stakeholder Economy

How a Global Movement Is Turning Consumers into Stakeholders

As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.

All-New for 2022: The Event Strategy Report

The 2022 Event Strategy Report

The Event Strategy Report — 2022 Edition

The report that set the narrative on what event executives were thinking before the pandemic—is back.

The report that set the narrative on what event executives were thinking before the pandemic—is back.

Brand Movements — The Next Era for Marketing

Brand Movements — The Next Era for Marketing

Brand Movements — The Next Era for Marketing

What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?

Celebrating Women Achieving Great Things

Celebrating Women Achieving Great Things

Celebrating Women Achieving Great Things

Insights and advice from four of Opus Agency's leaders.

Six Tips for Reimagining Incentive Programs

Six Tips for Reimagining Incentive Programs

Six Tips for Reimagining Incentive Programs

In a reopening world, here's how incentive travel programs are being renewed.

The Metaverse: Taking Events Out of This World

The Metaverse: Taking Events Out of This World

The Metaverse: Taking Events Out of This World

Exploring new realities for the future of events.

The Inside Story: Taking a Microsoft Event into the Metaverse

The Inside Story: Taking a Microsoft Event into the Metaverse

The Inside Story: Taking a Microsoft Event into the Metaverse

How we brought future-building technologists together in a groundbreaking metaverse experience.

Looking Back to Look Ahead – A Reflection on 2021

Looking Back to Look Ahead – A Reflection on 2021

Looking Back to Look Ahead – A Reflection on 2021

After a year of incredible transformation and growth, we’re looking ahead to 2022 with optimism.

In-Person Events Are Back – And We’ve Got Yours Covered!

In-Person Events Are Back – And We’ve Got Yours Covered!

In-Person Events Are Back – And We’ve Got Yours Covered!

Here’s what you need to know before hitting the show floor.

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

Across a reopening world, these are the latest insights and inspiration for evolving global events.

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

By capturing inspiration from the movement maker playbook, let’s uplevel experiences.

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.

New Interfaces Bring Inspiration for In-person Interactive Experiences

New Interfaces Bring Inspiration for In-person Interactive Experiences

New Interfaces Bring Inspiration for In-person Interactive Experiences

A technology revolution is pushing us into spaces and, soon, into a world without screens.

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Our very own Cori Brown joined Event Marketer magazine to share her unique perspectives on the plans, actions, and progress our industry is making.

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.

Three Standout Perspectives on the Future of Experiences

Three Standout Perspectives on the Future of Experiences

Three Standout Perspectives on the Future of Experiences

These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”

Four Paths Into the Future of Virtual Events

Four Paths Into the Future of Virtual Events

Four Paths Into the Future of Virtual Events

The trails blazed in 2020 are opening these new ways forward into 2022.

Mapping the Future of Digital Sponsorships

Mapping the Future of Digital Sponsorships

Mapping the Future of Digital Sponsorships

While the industry embraces digital-first events, how is digital sponsorship strategy changing to meet the moment?

Join us at PCMA Convening Leaders 2021

Join us at PCMA Convening Leaders 2021

Join us at PCMA Convening Leaders 2021

Get ready for a week-long gathering of the top leaders in the events and experience industry.

How to Choose a Digital Event Platform

How to Choose a Digital Event Platform

How to Choose a Digital Event Platform

Use our digital event inventory to make sure you’re asking the right questions.

7 Trends Driving Growth in Digital Sponsorship

7 Trends Driving Growth in Digital Sponsorship

7 Trends Driving Growth in Digital Sponsorship

Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.

Going Remote: New Realities for Virtual Employee Engagement

With remote work as the norm and not the exception, all companies are looking for ways to drive employee engagement in new and sustainable ways.

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Where the digital experience can be curated to be a personal adventure.

How to Keep Employees and Customers Motivated in Quarantine

Your team’s incentive travel planned for 2020 (and beyond) may be on pause, but the need to motivate and retain your top performers and customers is in overdrive.

How to Build (or Rebuild) Your Brand’s Experience Architecture

How to Build (or Rebuild) Your Brand’s Experience Architecture

How to Build (or Rebuild) Your Brand’s Experience Architecture

Emotional outcomes and non-linear thinking form the foundation of an all-new landscape for the experiences of tomorrow.

Five Big Transformations Driving the Future of Virtual Events

The first half of 2020 has shown us that change is the ultimate constant. With constant change comes new opportunities to learn, design, and drive innovation within virtual and digital-first events.

Virtual Events: Four Key Lessons from the Broadcast World

Virtual Events: Four Key Lessons from the Broadcast World

Virtual Events: Four Key Lessons from the Broadcast World

Virtual options are the hot topic in the events industry, and companies using the power of digital in their event strategy are gaining value from alternative approaches to content delivery.

How Events Advance the International Women’s Day Mission

How Events Advance the International Women’s Day Mission

How Events Advance the International Women’s Day Mission

The event and experiential industry has a huge part to play in furthering this empowering global movement.

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Are virtual components a part of your event strategy? Here’s why they should be.

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.

Event Managers Need to Pay Attention to the Sober-Curious Movement

Event Managers Need to Pay Attention to the Sober-Curious Movement

Event Managers Need to Pay Attention to the Sober-Curious Movement

Is this the year your events go alcohol-light? Here’s what event professionals should know about sober events.

Opus Agency’s Take on 2020 Event Trends

Opus Agency’s Take on 2020 Event Trends

Opus Agency’s Take on 2020 Event Trends

Are you sifting through all the 2020 event trends articles and wondering which trends actually matter?

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. After more than 17 years working in the creative and marketing fields – and five-plus in the event business specifically – I’d long had MAX on my radar...

Event Attendees Want You to Value Their Mental Health

Event Attendees Want You to Value Their Mental Health

Event Attendees Want You to Value Their Mental Health

Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before.

Event Trends: Syndicating Conversations

Event Trends: Syndicating Conversations

Event Trends: Syndicating Conversations

From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.

How to Make Attendee Wellness a Priority at Your Event

How to Make Attendee Wellness a Priority at Your Event

How to Make Attendee Wellness a Priority at Your Event

Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event.

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look forward to 2020 and the event portfolio strategy, innovation...

Technology Trend: Smart Surfaces

Technology Trend: Smart Surfaces

Technology Trend: Smart Surfaces

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app...

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief) of this series. As discussed previously in this series...

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere.

How do Silent Disco Breakout Sessions Work?

How do Silent Disco Breakout Sessions Work?

How do Silent Disco Breakout Sessions Work?

Silent Sessions make more sense than traditional breakouts for many reasons. Find out why you’ll never go back after giving them a try. Silent Sessions are meeting spaces capable of simultaneously presenting multiple content tracks. Attendees in the session...

Increasing Event Value: Maximize Your Attendee Journey

Increasing Event Value: Maximize Your Attendee Journey

Increasing Event Value: Maximize Your Attendee Journey

Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy...

Event Marketer and Opus Agency Expand Multiyear Partnership

Event Marketer and Opus Agency Expand Multiyear Partnership

Event Marketer and Opus Agency Expand Multiyear Partnership

We’re thrilled to announce that our partnership with Event Marketer is expanding! The Opus team is looking forward to bringing more exciting content and impactful speakers to the stage at the EMS Executive Forum in May, as well as hosting a Strategy Lab...

Five Lessons Event Professionals Took Away from the Fyre Festival Nightmare

Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet...

What it Takes to Produce Big-Name Talent

What it Takes to Produce Big-Name Talent

What it Takes to Produce Big-Name Talent

Event production involves many moving parts that can greatly affect an event; Opus producers are able to adjust to each facet to execute flawlessly. Sometimes, the most delicate aspect of production is the onstage talent. Opus producers are no stranger to producing celebrity talent...

The Strategy Brief: Your Event Campaign’s North Star

The Strategy Brief: Your Event Campaign’s North Star

The Strategy Brief: Your Event Campaign’s North Star

Brief document, big decisions. Note: If you haven’t already, I recommend reading part one of this series, discussing best practices for the strategy workshop which informs development of your strategy brief. Event initiatives which begin with a serious...

The Relationship Between Creativity and Technology

The Relationship Between Creativity and Technology: It’s Complicated

The Relationship Between Creativity and Technology: It’s Complicated

Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event...

Should You Host Your Next Incentive in a Previously Inaccessible Location?

Should You Host Your Next Incentive in a Previously Inaccessible Location?

Should You Host Your Next Incentive in a Previously Inaccessible Location?

Matthew Johnson shares insights from FAM in Cuba.

I was fortunate enough to be approached by CSI International to attend a fam trip to Cuba with a group of meeting and events professionals last month. Cuba is a country that many have questions about; I’m excited to share my findings about this unique destination...

How Behavioral Science Can Benefit Your Marketing Strategy

How Behavioral Science Can Benefit Your Marketing Strategy

How Behavioral Science Can Benefit Your Marketing Strategy

Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer...

Opus Celebrates Women in Technology: Meet Kristen

Opus Celebrates Women in Technology: Meet Kristen

Opus Celebrates Women in Technology: Meet Kristen

As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...

Opus Team Finds Inspiration at the Portland Creative Conference

Opus Team Finds Inspiration at the Portland Creative Conference

Opus Team Finds Inspiration at the Portland Creative Conference

The Portland Creative Conference, or Cre8Con, is an exploration and celebration of the creative process across various creative industries. This annual event features presentations from leading creatives who take you inside their creative process and talk about their projects...

Strategy Workshops 101

Strategy Workshops 101

Strategy Workshops 101

So, what is a strategy workshop? “Strategy workshop” can sound intimidating, but it’s really just a facilitated conversation amongst key decision makers and stakeholders, designed to help get everyone on the same page regarding the “why” behind the “what”...

Opus Celebrates Women in Technology: Meet Petra

As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...

The Secret Life of a Travel Director

The Secret Life of a Travel Director

The Secret Life of a Travel Director

A look at the event industry’s “on-demand” workforce Have you ever wished that you had a job that would pay you to travel around the world? There is a seemingly secret society of professionals who do just that. They’re called Travel Directors. If I had...

Rethink Vegas: Unique Offerings Off the Strip

Rethink Vegas: Unique Offerings Off the Strip

Rethink Vegas: Unique Offerings Off the Strip

Event professionals and meeting planners spend a lot of time in Vegas. Like, a lot of time. My team often refers to Vegas as their second home, as they spend weeks there every year. When meeting planners think of Vegas, a few clichés come to mind: heavily air-conditioned meeting spaces...

Make Your Next Event a Strawless One

Make Your Next Event a Strawless One

Make Your Next Event a Strawless One

The “strawless” movement is in full swing. Major cities such as Seattle and Malibu have banned or limited the use of plastic straws. Restaurants across the country are voluntarily removing plastic straws from their businesses as well. Why? In America...

11 Ways C2 Montreal is Unlike any B2B Conference You’ve Ever Attended

11 Ways C2 Montreal is Unlike any B2B Conference You’ve Ever Attended

11 Ways C2 Montreal is Unlike any B2B Conference You’ve Ever Attended

Last week, I attended C2 —the Commerce and Creativity Conference—in Montreal, Canada. It had Snoop Dog (talking about the legalization of cannabis) as the big draw, but that’s not why I wanted to go. I was primarily interested in seeing a new event experience...

GDPR for Event Planners – Proceed with Caution

GDPR for Event Planners – Proceed with Caution

GDPR for Event Planners – Proceed with Caution

As if your job as an event planner isn’t stressful enough, along comes the General Data Protection Regulation (GDPR) in all its complicated glory. Over the last several months, you need to have been living on a desert island to not have noticed lots of...

What I Learned from Attending Mule Design’s “Presenting Work with Confidence” Workshop at Design Week Portland

What I Learned from Attending Mule Design’s “Presenting Work with Confidence” Workshop at Design Week Portland

What I Learned from Attending Mule Design’s “Presenting Work with Confidence” Workshop at Design Week Portland

Last week, I had the distinct pleasure (and luck) to be one of 20 wannabe extroverts in Mike Monteiro ’s Presenting Work with Confidence workshop during Portland Design Week. Yep, you read that right: 20 introverts arrived at Outlet PDX (a wonderful,...

Opus Celebrates Women in Technology: Meet Carleen

As an agency with an internal tech team that primarily serves technology clients, we value women in tech. We understand the unique obstacles women in the tech industry face, so we’re proud to highlight our female tech team members who are thriving. In the second installment of Opus Women in Tech...

Projection or LED Screens: Which is Best for Your Event?

Projection or LED Screens: Which is Best for Your Event?

Projection or LED Screens: Which is Best for Your Event?

Finding the best way to display content or visuals at your event can be a difficult process. There are a few different approaches, two of the most popular solutions being LED screens and traditional projection technology. What you might want to do as...

Pay Attention to What Inspires Your Designers

Pay Attention to What Inspires Your Designers

Pay Attention to What Inspires Your Designers

Designers don’t limit themselves to creating from nine to five. They draw inspiration from everywhere, all the time. As a creative director, it’s imperative that you know where their inspiration is coming from. In my team’s case, doing so has led to some incredible client work...

Glaciers, Shipwrecks, and Penguins: What an Incentive Trip to Patagonia Looks Like

Glaciers, Shipwrecks, and Penguins: What an Incentive Trip to Patagonia Looks Like

Glaciers, Shipwrecks, and Penguins: What an Incentive Trip to Patagonia Looks Like

Clients planning incentive trips are constantly looking for the next unique destination; I’m often asked for input on places such as Iceland, Croatia, and Cuba. So when I was asked to participate on an advisory council visit to Patagonia, I jumped at the opportunity...

Event Professionals: What Keeps You Up at Night?

In 2017, Forbes released their list of the 10 most stressful jobs in America. Event coordinators landed in the number five spot—just behind police officers. This is largely due to the amount of organizing, multi-tasking, and hurdle-jumping required to execute a flawless event...

Opus Celebrates Women in Technology: Meet Genevieve

As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...

So You Want to Hire an Intern?

Internship experience is extremely important for college students, but the benefits of internships are not one-sided. Interns can be a helpful and productive addition to your team. Follow these tips to make sure you’re getting the most out of hiring an intern...