Insights
Fuel your curiosity with the latest news, trends, and thought leadership on experiential marketing.
Why You Need a KBYG
Harnessing the power of the pre-event event.
More
Engagement Trends Emerging in Fall 2024
Engagement Trends Emerging in Fall 2024
Engagement Trends Emerging in Fall 2024
Explore how trends in unfiltered videos, seasonal vibes, creator coverage, and community clubs are transforming events.
More
Destination Edit: Exploring APAC
Destination Edit: Exploring APAC
Destination Edit: Exploring APAC
Six new destinations on our global tour.
More
How to Audit Your Event
How to Audit Your Event
How to Audit Your Event
15 impact markers to maximize potential.
More
Engagement Trends Emerging in July/August 2024
Engagement Trends Emerging in July/August 2024
Engagement Trends Emerging in July/August 2024
Explore how trends in neuro inclusion, summer fun, alone-togetherness, and the Paris Olympics are transforming events.
More
Mapping the Employee Experience (EX)
Mapping the Employee Experience (EX)
Mapping the Employee Experience (EX)
Five pillars for catalyzing shared purpose and engagement.
More
Top Five Takeaways from WXO Summit
Top Five Takeaways from WXO Summit
Top Five Takeaways from WXO Summit
Where attendees lead the experiential revolution.
More
Destination Edit: Victoria, Manzanillo, and Montana
Destination Edit: Victoria, Manzanillo, and Montana
Destination Edit: Victoria, Manzanillo, and Montana
Exploring North American destinations for the first stop on our global tour.
More
Engagement Trends Emerging in May/June 2024
Engagement Trends Emerging in May/June 2024
Engagement Trends Emerging in May/June 2024
Explore how trends in AI competition, women’s sports, JOMO, and sleuthing transform how attendees participate in our events.
More
Spark Innovation, Ignite Results: Six Ways to Rethink Your Sales Kickoff
Six Ways to Rethink Your Sales Kickoff
Spark Innovation, Ignite Results: Six Ways to Rethink Your Sales Kickoff
Unexpected tactics for making a lasting impression on modern sales teams.
More
London Calling: How the Big Smoke is Fueling Growth for World-Shaping Brands
Movement Maker London
Movement Maker: How London Is Fueling Growth for World-Shaping Brands
EMEA’s global event stage for innovation, sustainability, and culture.
More
The Rise of the Dopamine Culture and Its Impact on Event Design
The Rise of the Dopamine Culture and Its Impact on Event Design
The Rise of the Dopamine Culture and Its Impact on Event Design
Five strategies for fueling rushes of positivity.
More
“Reg” Revolution: The Latest Trends in Event Registration
The Latest Trends in Event Registration
The Latest Trends in Event Registration
Explore how data, technology, and community fuel event success for leading brands.
More
Engagement Trends Emerging in March/April 2024: Slowing Down, Hobby Culture, Humanity > AI, and Wellness Pursuits
Engagement Trends Emerging in March/April 2024
Engagement Trends Emerging in March/April 2024
Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.
More
Scaling Impact: Five Tips for Evolving Your User Conference
How to Scale A User Conference for Greater Impact
How to Scale A User Conference for Greater Impact
Five tips to evolve your customer event into a brand movement.
More
Engagement Trends Emerging in February 2024: ‘Nowstalgia,’ Growth Eras, Ins-and-Outs Lists, and the Resurgence of Print
February 2024 Engagement Trends
Engagement Trends Emerging in February 2024
Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.
More
Attendees in Motion: How Location Intelligence Revolutionizes Event Design for Maximum Impact
Location Intelligence Services
Attendees in Motion: Five Ways Location Intelligence Reshapes Event Design
How real-world location and foot traffic analytics will reshape the future of attendee experiences.
More
How “Doing Good” Increases a Company's Power, Profit, and Competitive Advantage
The Impact of Company Values on Event Success
The Impact of Company Values on Event Success
Exploring ROI through “values lenses” with author and speaker Daniel Aronson.
More
Discover the Art of Creating ‘Glimmers’ at B2B Events and Conferences
Ten Ways to Create ‘Glimmers’ at Events
Ten Ways to Create ‘Glimmers’ at Events
How to spark feelings of joy, peace, and belonging for attendees.
More
Emerging Engagement Trends in November 2023
Engagement Trends November 2023
Emerging Engagement Trends in November 2023
Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.
More
Fortifying Event Contingency Plans to Catalyze Innovation
Modern Contingency Planning
Opus Agency’s Guide to Modern Contingency Planning
A conversation with Opus Agency experts on building modern contingency plans that heighten the attendee experience.
More
Stand Out with a B2B Brand Activation that Engages Audiences and Maximizes ROI
How to Make Your B2B Brand Activation Stand Out
How to Make Your B2B Brand Activation Stand Out
Unique trends for attracting attendees, engaging your audience, and maximizing business investments.
More
Research Reveals Top Five Considerations for Pricing Your 2024 Conferences
How to Price Conference Passes in 2024
How to Price Conference Passes in 2024
Benchmark data, trends, and considerations.
More
How to Plan a Work Party that Prioritizes Play, Celebrates Accomplishments, and Builds Community
Party Time! Seven Tips for Designing Your Next Employee Experience
Party Time! Seven Tips for Designing Your Next Employee Experience
Our top seven tips for designing employee celebrations.
More
Discover the Rising Titan: How Collision Is Redefining the Tech Conference
Collision Conference 2023
Discover the Rising Titan: How Collision Is Redefining the Tech Conference and Captivating Brands Worldwide
Discover why the world’s leading tech brands activate at Collision.
More
How AI Transforms Event Content Through Ideation, Acceleration, Adaptation, and Analysis
Transforming Event Content with AI
Transforming Event Content with AI: A New Framework for Understanding the Impact
How AI revolutionizes ideation, acceleration, adaptation, and analysis.
More
Insights from an Extensive Survey of Technology Sales Professionals Redefines Event Strategies and Design Approaches for 2024
The 2024 Sales Kickoff Report
Annual Study: What Attendees Want from Their 2024 Sales Kickoff
The annual report that redefines the SKO is back.
More
In the World of Events, Toronto is Fueling Its Own Movement. Here’s Why.
Destination Toronto
Fueling Movements: The 6ix Is On the Rise
Five reasons global brands are meeting in Toronto.
More
Maximizing ROI and Brand Alignment: How Event Operating Systems Transform Global Event Portfolios and Streamline Operations
New Operating Systems are Transforming Global Event Portfolios—Here's How
New Operating Systems are Transforming Global Event Portfolios—Here's How
Streamlining operations, enhancing brand alignment, and maximizing ROI.
More
Harnessing the Power of Short-Form Video to Increase Event Registration and Attendance
Demystifying the Rise of Short-Form Video for Event Marketers
Demystifying the Rise of Short-Form Video for Event Marketers
How can event marketers leverage short-form video to maximize event registration and boost attendance?
More
Why Roadshow Events Are the Key to Brand Success and Where to Prioritize Investments
Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events
Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events
Drive value, prioritize focus, and maximize investments with a modern roadshow program.
More
Turning Psychology into a Stakeholder Engagement Framework
A Psychological Framework for Putting Stakeholders in Motion
A Psychological Framework for Putting Stakeholders in Motion
This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.
More
Movement Maker Spotlight: Alexia Clayborne, Microsoft
Redefining Event Accessibility, Diversity, and Inclusion with Microsoft
Movement Maker Spotlight: Alexia Clayborne, Microsoft
Redefining event equity with a focus on accessibility.
More
Five Movements Driving Us Forward in 2023
Five Movements Driving Us Forward in 2023
Five Movements Driving Us Forward in 2023
Forecasting key trends in business, marketing, and events.
More
Focused Themes, Strategies, and Tactics to Do More With Less in 2023
Doing More With Less
Doing More With Less
Strategic insights into an evolving economic narrative.
More
Introducing O+
Introducing O+ The Climate-Positive Framework for Event Sustainability
Introducing O+
The climate-positive framework for event sustainability.
More
New Playbook for Audience Acquisition
New Playbook for Audience Acquisition
New Playbook for Audience Acquisition
Three approaches to easing audience attrition.
More
The Great Re-incentivization
The Great Re-incentivization
The Great Re-incentivization
Five data-backed trends to reframe the corporate incentive.
More
New Report: A Guide for Planning your 2023 Sales Kickoff Meeting
The Sales Kickoff Report
Opus Agency Study: What Attendees Want from Their Next Sales Kickoff
The inaugural report that will redefine the SKO — is here.
More
How Embracing Modern Learning Methods Will Enhance Attendee Engagement
Relearning Learning
How Embracing Modern Learning Methods Will Enhance Attendee Engagement
What event marketers can learn from TikTok, MasterClass, and a summer intern.
More
The Rise of the Stakeholder Economy
The Rise of the Stakeholder Economy
How a Global Movement Is Turning Consumers into Stakeholders
As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.
More
All-New for 2022: The Event Strategy Report
The 2022 Event Strategy Report
The Event Strategy Report — 2022 Edition
The report that set the narrative on what event executives were thinking before the pandemic—is back.
The report that set the narrative on what event executives were thinking before the pandemic—is back.
More
Brand Movements — The Next Era for Marketing
Brand Movements — The Next Era for Marketing
Brand Movements — The Next Era for Marketing
What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?
More
Celebrating Women Achieving Great Things
Celebrating Women Achieving Great Things
Celebrating Women Achieving Great Things
Insights and advice from four of Opus Agency's leaders.
More
Six Tips for Reimagining Incentive Programs
Six Tips for Reimagining Incentive Programs
Six Tips for Reimagining Incentive Programs
In a reopening world, here's how incentive travel programs are being renewed.
More
The Metaverse: Taking Events Out of This World
The Metaverse: Taking Events Out of This World
The Metaverse: Taking Events Out of This World
Exploring new realities for the future of events.
More
The Inside Story: Taking a Microsoft Event into the Metaverse
The Inside Story: Taking a Microsoft Event into the Metaverse
The Inside Story: Taking a Microsoft Event into the Metaverse
How we brought future-building technologists together in a groundbreaking metaverse experience.
More
Looking Back to Look Ahead – A Reflection on 2021
Looking Back to Look Ahead – A Reflection on 2021
Looking Back to Look Ahead – A Reflection on 2021
After a year of incredible transformation and growth, we’re looking ahead to 2022 with optimism.
More
In-Person Events Are Back – And We’ve Got Yours Covered!
In-Person Events Are Back – And We’ve Got Yours Covered!
In-Person Events Are Back – And We’ve Got Yours Covered!
Here’s what you need to know before hitting the show floor.
More
How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios
How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios
How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios
Across a reopening world, these are the latest insights and inspiration for evolving global events.
More
Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills
Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills
Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills
By capturing inspiration from the movement maker playbook, let’s uplevel experiences.
More
How Event Marketers Can Catalyze the Fourth Era of Brand Communities
How Event Marketers Can Catalyze the Fourth Era of Brand Communities
How Event Marketers Can Catalyze the Fourth Era of Brand Communities
A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.
More
New Interfaces Bring Inspiration for In-person Interactive Experiences
New Interfaces Bring Inspiration for In-person Interactive Experiences
New Interfaces Bring Inspiration for In-person Interactive Experiences
A technology revolution is pushing us into spaces and, soon, into a world without screens.
More
Insights From the Journey Toward Greater Diversity, Equity and Inclusion
Insights From the Journey Toward Greater Diversity, Equity and Inclusion
Insights From the Journey Toward Greater Diversity, Equity and Inclusion
Our very own Cori Brown joined Event Marketer magazine to share her unique perspectives on the plans, actions, and progress our industry is making.
More
How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences
How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences
How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences
Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.
More
Three Standout Perspectives on the Future of Experiences
Three Standout Perspectives on the Future of Experiences
Three Standout Perspectives on the Future of Experiences
These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”
More
Four Paths Into the Future of Virtual Events
Four Paths Into the Future of Virtual Events
Four Paths Into the Future of Virtual Events
The trails blazed in 2020 are opening these new ways forward into 2022.
More
Mapping the Future of Digital Sponsorships
Mapping the Future of Digital Sponsorships
Mapping the Future of Digital Sponsorships
While the industry embraces digital-first events, how is digital sponsorship strategy changing to meet the moment?
More
Join us at PCMA Convening Leaders 2021
Join us at PCMA Convening Leaders 2021
Join us at PCMA Convening Leaders 2021
Get ready for a week-long gathering of the top leaders in the events and experience industry.
More
How to Choose a Digital Event Platform
How to Choose a Digital Event Platform
How to Choose a Digital Event Platform
Use our digital event inventory to make sure you’re asking the right questions.
More
7 Trends Driving Growth in Digital Sponsorship
7 Trends Driving Growth in Digital Sponsorship
7 Trends Driving Growth in Digital Sponsorship
Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.
More
Going Remote: New Realities for Virtual Employee Engagement
Going Remote: New Realities for Virtual Employee Engagement
Going Remote: New Realities for Virtual Employee Engagement
With remote work as the norm and not the exception, all companies are looking for ways to drive employee engagement in new and sustainable ways.
More
Virtual Music Festivals: Experiences For The Masses, Curated For The Individual
Virtual Music Festivals: Experiences For The Masses, Curated For The Individual
Virtual Music Festivals: Experiences For The Masses, Curated For The Individual
Where the digital experience can be curated to be a personal adventure.
More
How to Keep Employees and Customers Motivated in Quarantine
Your team’s incentive travel planned for 2020 (and beyond) may be on pause, but the need to motivate and retain your top performers and customers is in overdrive.
More
How to Build (or Rebuild) Your Brand’s Experience Architecture
How to Build (or Rebuild) Your Brand’s Experience Architecture
How to Build (or Rebuild) Your Brand’s Experience Architecture
Emotional outcomes and non-linear thinking form the foundation of an all-new landscape for the experiences of tomorrow.
More
Five Big Transformations Driving the Future of Virtual Events
The first half of 2020 has shown us that change is the ultimate constant. With constant change comes new opportunities to learn, design, and drive innovation within virtual and digital-first events.
More
Virtual Events: Four Key Lessons from the Broadcast World
Virtual Events: Four Key Lessons from the Broadcast World
Virtual Events: Four Key Lessons from the Broadcast World
Virtual options are the hot topic in the events industry, and companies using the power of digital in their event strategy are gaining value from alternative approaches to content delivery.
More
How Events Advance the International Women’s Day Mission
How Events Advance the International Women’s Day Mission
How Events Advance the International Women’s Day Mission
The event and experiential industry has a huge part to play in furthering this empowering global movement.
More
Getting Virtual: Why Your Strategy Should Include Hybrid Events
Getting Virtual: Why Your Strategy Should Include Hybrid Events
Getting Virtual: Why Your Strategy Should Include Hybrid Events
Are virtual components a part of your event strategy? Here’s why they should be.
More
The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)
The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)
The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)
What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.
More
Event Managers Need to Pay Attention to the Sober-Curious Movement
Event Managers Need to Pay Attention to the Sober-Curious Movement
Event Managers Need to Pay Attention to the Sober-Curious Movement
Is this the year your events go alcohol-light? Here’s what event professionals should know about sober events.
More
Opus Agency’s Take on 2020 Event Trends
Opus Agency’s Take on 2020 Event Trends
Opus Agency’s Take on 2020 Event Trends
Are you sifting through all the 2020 event trends articles and wondering which trends actually matter?
More
Content Trend: Fireside Chats, Rekindled
Content Trend: Fireside Chats, Rekindled
Content Trend: Fireside Chats, Rekindled
Breaking from their conventional confines, new formats are putting the fire back in fireside chats.
More
One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019
One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019
One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019
Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. After more than 17 years working in the creative and marketing fields – and five-plus in the event business specifically – I’d long had MAX on my radar...
More
Event Attendees Want You to Value Their Mental Health
Event Attendees Want You to Value Their Mental Health
Event Attendees Want You to Value Their Mental Health
Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before.
More
Event Trends: Syndicating Conversations
Event Trends: Syndicating Conversations
Event Trends: Syndicating Conversations
From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.
More
How to Make Attendee Wellness a Priority at Your Event
How to Make Attendee Wellness a Priority at Your Event
How to Make Attendee Wellness a Priority at Your Event
Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event.
More
Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look forward to 2020 and the event portfolio strategy, innovation...
More
Technology Trend: Smart Surfaces
Technology Trend: Smart Surfaces
Technology Trend: Smart Surfaces
Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.
More
Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.
More
Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft
Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft
Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft
As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.
More
Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies
Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies
Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app...
More
You Need a Messaging Matrix for Your Next Event
You Need a Messaging Matrix for Your Next Event
You Need a Messaging Matrix for Your Next Event
Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief) of this series. As discussed previously in this series...
More
The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?
The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?
The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?
The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere.
More
How do Silent Disco Breakout Sessions Work?
How Do Silent Disco Breakout Sessions Work?
How do Silent Disco Breakout Sessions Work?
Silent Sessions make more sense than traditional breakouts for many reasons. Find out why you’ll never go back after giving them a try. Silent Sessions are meeting spaces capable of simultaneously presenting multiple content tracks. Attendees in the session...
More
Increasing Event Value: Maximize Your Attendee Journey
Increasing Event Value: Maximize Your Attendee Journey
Increasing Event Value: Maximize Your Attendee Journey
Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy...
More
Event Marketer and Opus Agency Expand Multiyear Partnership
Event Marketer and Opus Agency Expand Multiyear Partnership
Event Marketer and Opus Agency Expand Multiyear Partnership
We’re thrilled to announce that our partnership with Event Marketer is expanding! The Opus team is looking forward to bringing more exciting content and impactful speakers to the stage at the EMS Executive Forum in May, as well as hosting a Strategy Lab...
More
Five Lessons Event Professionals Took Away from the Fyre Festival Nightmare
Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet...
More
What it Takes to Produce Big-Name Talent
What it Takes to Produce Big-Name Talent
What it Takes to Produce Big-Name Talent
Event production involves many moving parts that can greatly affect an event; Opus producers are able to adjust to each facet to execute flawlessly. Sometimes, the most delicate aspect of production is the onstage talent. Opus producers are no stranger to producing celebrity talent...
More
The Strategy Brief: Your Event Campaign’s North Star
The Strategy Brief: Your Event Campaign’s North Star
The Strategy Brief: Your Event Campaign’s North Star
Brief document, big decisions. Note: If you haven’t already, I recommend reading part one of this series, discussing best practices for the strategy workshop which informs development of your strategy brief. Event initiatives which begin with a serious...
More
The Relationship Between Creativity and Technology
The Relationship Between Creativity and Technology: It’s Complicated
The Relationship Between Creativity and Technology: It’s Complicated
Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event...
More
Should You Host Your Next Incentive in a Previously Inaccessible Location?
Should You Host Your Next Incentive in a Previously Inaccessible Location?
Should You Host Your Next Incentive in a Previously Inaccessible Location?
Matthew Johnson shares insights from FAM in Cuba.
I was fortunate enough to be approached by CSI International to attend a fam trip to Cuba with a group of meeting and events professionals last month. Cuba is a country that many have questions about; I’m excited to share my findings about this unique destination...
More
How Behavioral Science Can Benefit Your Marketing Strategy
How Behavioral Science Can Benefit Your Marketing Strategy
How Behavioral Science Can Benefit Your Marketing Strategy
Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer...
More
Opus Celebrates Women in Technology: Meet Kristen
Opus Celebrates Women in Technology: Meet Kristen
Opus Celebrates Women in Technology: Meet Kristen
As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...
More
Opus Team Finds Inspiration at the Portland Creative Conference
Opus Team Finds Inspiration at the Portland Creative Conference
Opus Team Finds Inspiration at the Portland Creative Conference
The Portland Creative Conference, or Cre8Con, is an exploration and celebration of the creative process across various creative industries. This annual event features presentations from leading creatives who take you inside their creative process and talk about their projects...
More
Strategy Workshops 101
Strategy Workshops 101
Strategy Workshops 101
So, what is a strategy workshop? “Strategy workshop” can sound intimidating, but it’s really just a facilitated conversation amongst key decision makers and stakeholders, designed to help get everyone on the same page regarding the “why” behind the “what”...
More
Opus Celebrates Women in Technology: Meet Petra
As an agency with an internal tech team that primarily serves technology clients, we are huge fans of women in tech. We understand the unique obstacles women in the tech industry face, and we’re proud to highlight our female tech team members who are thriving...
More
The Secret Life of a Travel Director
The Secret Life of a Travel Director
The Secret Life of a Travel Director
A look at the event industry’s “on-demand” workforce Have you ever wished that you had a job that would pay you to travel around the world? There is a seemingly secret society of professionals who do just that. They’re called Travel Directors. If I had...
More
Rethink Vegas: Unique Offerings Off the Strip
Rethink Vegas: Unique Offerings Off the Strip
Rethink Vegas: Unique Offerings Off the Strip
Event professionals and meeting planners spend a lot of time in Vegas. Like, a lot of time. My team often refers to Vegas as their second home, as they spend weeks there every year. When meeting planners think of Vegas, a few clichés come to mind: heavily air-conditioned meeting spaces...
More
Make Your Next Event a Strawless One
Make Your Next Event a Strawless One
Make Your Next Event a Strawless One
The “strawless” movement is in full swing. Major cities such as Seattle and Malibu have banned or limited the use of plastic straws. Restaurants across the country are voluntarily removing plastic straws from their businesses as well. Why? In America...
More
Next
About
Services
Clients
Insights
Contact
About
News
Careers
Services
Expertise
Industries
Clients
Successes
Reel
Insights
Obsessions
Reports
Contact
US HQ & Hubs
EMEA HQ
Our monthly newsletter is beloved worldwide.
Sign up
to join in and see why.
XO
Start a Program