Insights

Exploring the perspectives that form and fuel the future of events.

Why Global Brands Need a Vision Deck

Why Global Brands Need a Vision Deck

Why Global Brands Need a Vision Deck

The magic isn’t the document itself, but in the journey of creating it.

Canada Crypto Week: From the Fringe to the Frontlines

Canada Crypto Week 2025

Canada Crypto Week: From the Fringe to the Frontlines

Five key takeaways in event design for emerging technologies.

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

Trade, Tariffs, and Travel

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

Navigating a shifting global landscape with clarity.

Destination Edit: Latin America

Destination Edit: Latin America

Destination Edit: Latin America

Exploring Argentina, Brazil, Chile, and Colombia.

The Power of a Red Thread in Global Event Design

Red Thread in Global Event Design

The Power of a Red Thread in Global Event Design

Creating cohesive event experiences across borders.

Event Personalization Is Here (Finally!)

Event Personalization Is Here (Finally!)

Event Personalization Is Here (Finally!)

How AI is shaping expectations for 2025.

Attendee Gift Guide

Attendee Gift Guide

Attendee Gift Guide

Twenty unique gift ideas to delight your attendees this holiday season.

Destination Edit: Middle East

Destination Edit: Middle East

Destination Edit: Middle East

Exploring Qatar, UAE, and Oman.

15 Events to Watch in 2025

15 Events to Watch in 2025

15 Events to Watch in 2025

Spotlighting key events shaping the future and the trends defining them.

Why You Need a KBYG

Why You Need a KBYG

Why You Need a KBYG

Harnessing the power of the pre-event event.

Engagement Trends Emerging in Fall 2024

Engagement Trends Emerging in Fall 2024

Engagement Trends Emerging in Fall 2024

Explore how trends in unfiltered videos, seasonal vibes, creator coverage, and community clubs are transforming events.

Destination Edit: Exploring APAC

Destination Edit: Exploring APAC

Destination Edit: Exploring APAC

Six new destinations on our global tour.

How to Audit Your Event

How to Audit Your Event

How to Audit Your Event

15 impact markers to maximize potential.

Engagement Trends Emerging in July/August 2024

Engagement Trends Emerging in July/August 2024

Engagement Trends Emerging in July/August 2024

Explore how trends in neuro inclusion, summer fun, alone-togetherness, and the Paris Olympics are transforming events.

Mapping the Employee Experience (EX)

Mapping the Employee Experience (EX)

Mapping the Employee Experience (EX)

Five pillars for catalyzing shared purpose and engagement.

Top Five Takeaways from WXO Summit

Top Five Takeaways from WXO Summit

Top Five Takeaways from WXO Summit

Where attendees lead the experiential revolution.

Destination Edit: Victoria, Manzanillo, and Montana

Destination Edit: Victoria, Manzanillo, and Montana

Destination Edit: Victoria, Manzanillo, and Montana

Exploring North American destinations for the first stop on our global tour.

Engagement Trends Emerging in May/June 2024

Engagement Trends Emerging in May/June 2024

Engagement Trends Emerging in May/June 2024

Explore how trends in AI competition, women’s sports, JOMO, and sleuthing transform how attendees participate in our events.

Spark Innovation, Ignite Results: Six Ways to Rethink Your Sales Kickoff

Six Ways to Rethink Your Sales Kickoff

Spark Innovation, Ignite Results: Six Ways to Rethink Your Sales Kickoff

Unexpected tactics for making a lasting impression on modern sales teams.

London Calling: How the Big Smoke is Fueling Growth for World-Shaping Brands

Movement Maker London

Movement Maker: How London Is Fueling Growth for World-Shaping Brands

EMEA’s global event stage for innovation, sustainability, and culture.

The Rise of the Dopamine Culture and Its Impact on Event Design

The Rise of the Dopamine Culture and Its Impact on Event Design

The Rise of the Dopamine Culture and Its Impact on Event Design

Five strategies for fueling rushes of positivity.

“Reg” Revolution: The Latest Trends in Event Registration

The Latest Trends in Event Registration

The Latest Trends in Event Registration

Explore how data, technology, and community fuel event success for leading brands.

Engagement Trends Emerging in March/April 2024: Slowing Down, Hobby Culture, Humanity > AI, and Wellness Pursuits

Engagement Trends Emerging in March/April 2024

Engagement Trends Emerging in March/April 2024

Explore how trends in slowing down, hobby culture, humanity > AI, and wellness pursuits are transforming how attendees participate in our events.

Scaling Impact: Five Tips for Evolving Your User Conference

How to Scale A User Conference for Greater Impact

How to Scale A User Conference for Greater Impact

Five tips to evolve your customer event into a brand movement.

Engagement Trends Emerging in February 2024: ‘Nowstalgia,’ Growth Eras, Ins-and-Outs Lists, and the Resurgence of Print

February 2024 Engagement Trends

Engagement Trends Emerging in February 2024

Explore how ‘nowstalgia,’ growth eras, ins-and-outs lists, and print media are transforming how attendees participate in our events.

Attendees in Motion: How Location Intelligence Revolutionizes Event Design for Maximum Impact

Location Intelligence Services

Attendees in Motion: Five Ways Location Intelligence Reshapes Event Design

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

How “Doing Good” Increases a Company's Power, Profit, and Competitive Advantage

The Impact of Company Values on Event Success

The Impact of Company Values on Event Success

Exploring ROI through “values lenses” with author and speaker Daniel Aronson.

Discover the Art of Creating ‘Glimmers’ at B2B Events and Conferences

Ten Ways to Create ‘Glimmers’ at Events

Ten Ways to Create ‘Glimmers’ at Events

How to spark feelings of joy, peace, and belonging for attendees.

Emerging Engagement Trends in November 2023

Engagement Trends November 2023

Emerging Engagement Trends in November 2023

Explore how low stimulation, cringy confidence, kidulting escapism, and gamified campaigns are transforming how attendees participate in our events.

Fortifying Event Contingency Plans to Catalyze Innovation

Modern Contingency Planning

Opus Agency’s Guide to Modern Contingency Planning

A conversation with Opus Agency experts on building modern contingency plans that heighten the attendee experience.

Stand Out with a B2B Brand Activation that Engages Audiences and Maximizes ROI

How to Make Your B2B Brand Activation Stand Out

How to Make Your B2B Brand Activation Stand Out

Unique trends for attracting attendees, engaging your audience, and maximizing business investments.

Research Reveals Top Five Considerations for Pricing Your 2024 Conferences

How to Price Conference Passes in 2024

How to Price Conference Passes in 2024

Benchmark data, trends, and considerations.

How to Plan a Work Party that Prioritizes Play, Celebrates Accomplishments, and Builds Community

Party Time! Seven Tips for Designing Your Next Employee Experience

Party Time! Seven Tips for Designing Your Next Employee Experience

Our top seven tips for designing employee celebrations.

Discover the Rising Titan: How Collision Is Redefining the Tech Conference

Collision Conference 2023

Discover the Rising Titan: How Collision Is Redefining the Tech Conference and Captivating Brands Worldwide

Discover why the world’s leading tech brands activate at Collision.

How AI Transforms Event Content Through Ideation, Acceleration, Adaptation, and Analysis

Transforming Event Content with AI

Transforming Event Content with AI: A New Framework for Understanding the Impact

How AI revolutionizes ideation, acceleration, adaptation, and analysis.

Insights from an Extensive Survey of Technology Sales Professionals Redefines Event Strategies and Design Approaches for 2024

The 2024 Sales Kickoff Report

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

The annual report that redefines the SKO is back.

In the World of Events, Toronto is Fueling Its Own Movement. Here’s Why.

Destination Toronto

Fueling Movements: The 6ix Is On the Rise

Five reasons global brands are meeting in Toronto.

Maximizing ROI and Brand Alignment: How Event Operating Systems Transform Global Event Portfolios and Streamline Operations

New Operating Systems are Transforming Global Event Portfolios—Here's How

New Operating Systems are Transforming Global Event Portfolios—Here's How

Streamlining operations, enhancing brand alignment, and maximizing ROI.

Harnessing the Power of Short-Form Video to Increase Event Registration and Attendance

Demystifying the Rise of Short-Form Video for Event Marketers

Demystifying the Rise of Short-Form Video for Event Marketers

How can event marketers leverage short-form video to maximize event registration and boost attendance?

Why Roadshow Events Are the Key to Brand Success and Where to Prioritize Investments

Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events

Seven “Dos” and “Don’ts” for Maximizing ROI with Roadshow Events

Drive value, prioritize focus, and maximize investments with a modern roadshow program.

Turning Psychology into a Stakeholder Engagement Framework

A Psychological Framework for Putting Stakeholders in Motion

A Psychological Framework for Putting Stakeholders in Motion

This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.

Movement Maker Spotlight: Alexia Clayborne, Microsoft

Redefining Event Accessibility, Diversity, and Inclusion with Microsoft

Movement Maker Spotlight: Alexia Clayborne, Microsoft

Redefining event equity with a focus on accessibility.

Five Movements Driving Us Forward in 2023

Five Movements Driving Us Forward in 2023

Five Movements Driving Us Forward in 2023

Forecasting key trends in business, marketing, and events.

Focused Themes, Strategies, and Tactics to Do More With Less in 2023

Doing More With Less

Doing More With Less

Strategic insights into an evolving economic narrative.

Introducing O+

Introducing O+ The Climate-Positive Framework for Event Sustainability

Introducing O+

The climate-positive framework for event sustainability.

New Playbook for Audience Acquisition

New Playbook for Audience Acquisition

New Playbook for Audience Acquisition

Three approaches to easing audience attrition.

The Great Re-incentivization

The Great Re-incentivization

The Great Re-incentivization

Five data-backed trends to reframe the corporate incentive.

New Report: A Guide for Planning your 2023 Sales Kickoff Meeting

The Sales Kickoff Report

Opus Agency Study: What Attendees Want from Their Next Sales Kickoff

The inaugural report that will redefine the SKO — is here.

How Embracing Modern Learning Methods Will Enhance Attendee Engagement

Relearning Learning

How Embracing Modern Learning Methods Will Enhance Attendee Engagement

What event marketers can learn from TikTok, MasterClass, and a summer intern.

The Rise of the Stakeholder Economy

The Rise of the Stakeholder Economy

How a Global Movement Is Turning Consumers into Stakeholders

As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.

All-New for 2022: The Event Strategy Report

The 2022 Event Strategy Report

The Event Strategy Report — 2022 Edition

The report that set the narrative on what event executives were thinking before the pandemic—is back.

The report that set the narrative on what event executives were thinking before the pandemic—is back.

Brand Movements — The Next Era for Marketing

Brand Movements — The Next Era for Marketing

Brand Movements — The Next Era for Marketing

What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?

Celebrating Women Achieving Great Things

Celebrating Women Achieving Great Things

Celebrating Women Achieving Great Things

Insights and advice from four of Opus Agency's leaders.

Six Tips for Reimagining Incentive Programs

Six Tips for Reimagining Incentive Programs

Six Tips for Reimagining Incentive Programs

In a reopening world, here's how incentive travel programs are being renewed.

The Metaverse: Taking Events Out of This World

The Metaverse: Taking Events Out of This World

The Metaverse: Taking Events Out of This World

Exploring new realities for the future of events.

The Inside Story: Taking a Microsoft Event into the Metaverse

The Inside Story: Taking a Microsoft Event into the Metaverse

The Inside Story: Taking a Microsoft Event into the Metaverse

How we brought future-building technologists together in a groundbreaking metaverse experience.

Looking Back to Look Ahead – A Reflection on 2021

Looking Back to Look Ahead – A Reflection on 2021

Looking Back to Look Ahead – A Reflection on 2021

After a year of incredible transformation and growth, we’re looking ahead to 2022 with optimism.

In-Person Events Are Back – And We’ve Got Yours Covered!

In-Person Events Are Back – And We’ve Got Yours Covered!

In-Person Events Are Back – And We’ve Got Yours Covered!

Here’s what you need to know before hitting the show floor.

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

How Global Monoculture and Growth Marketing Strategies are Changing Event Portfolios

Across a reopening world, these are the latest insights and inspiration for evolving global events.

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

Turn Meetings into Movements by Designing Transitions, Traditions, and Thrills

By capturing inspiration from the movement maker playbook, let’s uplevel experiences.

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

How Event Marketers Can Catalyze the Fourth Era of Brand Communities

A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.

New Interfaces Bring Inspiration for In-person Interactive Experiences

New Interfaces Bring Inspiration for In-person Interactive Experiences

New Interfaces Bring Inspiration for In-person Interactive Experiences

A technology revolution is pushing us into spaces and, soon, into a world without screens.

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

How Under-resourced Teens and the Arts Provide a Roadmap to the Future of Employee Experiences

Beyond the immediate focus on the hybridization of everything, our shared time of renewal and reopening foreshadows an unimagined next for the future of employee experiences.

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Insights From the Journey Toward Greater Diversity, Equity and Inclusion

Our very own Cori Brown joined Event Marketer magazine to share her unique perspectives on the plans, actions, and progress our industry is making.

Three Standout Perspectives on the Future of Experiences

Three Standout Perspectives on the Future of Experiences

Three Standout Perspectives on the Future of Experiences

These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”

Four Paths Into the Future of Virtual Events

Four Paths Into the Future of Virtual Events

Four Paths Into the Future of Virtual Events

The trails blazed in 2020 are opening these new ways forward into 2022.

Mapping the Future of Digital Sponsorships

Mapping the Future of Digital Sponsorships

Mapping the Future of Digital Sponsorships

While the industry embraces digital-first events, how is digital sponsorship strategy changing to meet the moment?

Join us at PCMA Convening Leaders 2021

Join us at PCMA Convening Leaders 2021

Join us at PCMA Convening Leaders 2021

Get ready for a week-long gathering of the top leaders in the events and experience industry.

How to Choose a Digital Event Platform

How to Choose a Digital Event Platform

How to Choose a Digital Event Platform

Use our digital event inventory to make sure you’re asking the right questions.

7 Trends Driving Growth in Digital Sponsorship

7 Trends Driving Growth in Digital Sponsorship

7 Trends Driving Growth in Digital Sponsorship

Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.

Going Remote: New Realities for Virtual Employee Engagement

Going Remote: New Realities for Virtual Employee Engagement

Going Remote: New Realities for Virtual Employee Engagement

With remote work as the norm and not the exception, all companies are looking for ways to drive employee engagement in new and sustainable ways.

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Virtual Music Festivals: Experiences For The Masses, Curated For The Individual

Where the digital experience can be curated to be a personal adventure.

How to Keep Employees and Customers Motivated in Quarantine

Your team’s incentive travel planned for 2020 (and beyond) may be on pause, but the need to motivate and retain your top performers and customers is in overdrive.

How to Build (or Rebuild) Your Brand’s Experience Architecture

How to Build (or Rebuild) Your Brand’s Experience Architecture

How to Build (or Rebuild) Your Brand’s Experience Architecture

Emotional outcomes and non-linear thinking form the foundation of an all-new landscape for the experiences of tomorrow.

Five Big Transformations Driving the Future of Virtual Events

The first half of 2020 has shown us that change is the ultimate constant. With constant change comes new opportunities to learn, design, and drive innovation within virtual and digital-first events.

Virtual Events: Four Key Lessons from the Broadcast World

Virtual Events: Four Key Lessons from the Broadcast World

Virtual Events: Four Key Lessons from the Broadcast World

Virtual options are the hot topic in the events industry, and companies using the power of digital in their event strategy are gaining value from alternative approaches to content delivery.

How Events Advance the International Women’s Day Mission

How Events Advance the International Women’s Day Mission

How Events Advance the International Women’s Day Mission

The event and experiential industry has a huge part to play in furthering this empowering global movement.

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Getting Virtual: Why Your Strategy Should Include Hybrid Events

Are virtual components a part of your event strategy? Here’s why they should be.

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)

What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.

Event Managers Need to Pay Attention to the Sober-Curious Movement

Event Managers Need to Pay Attention to the Sober-Curious Movement

Event Managers Need to Pay Attention to the Sober-Curious Movement

Is this the year your events go alcohol-light? Here’s what event professionals should know about sober events.

Opus Agency’s Take on 2020 Event Trends

Opus Agency’s Take on 2020 Event Trends

Opus Agency’s Take on 2020 Event Trends

Are you sifting through all the 2020 event trends articles and wondering which trends actually matter?

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019

Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. After more than 17 years working in the creative and marketing fields – and five-plus in the event business specifically – I’d long had MAX on my radar...

Event Attendees Want You to Value Their Mental Health

Event Attendees Want You to Value Their Mental Health

Event Attendees Want You to Value Their Mental Health

Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before.

Event Trends: Syndicating Conversations

Event Trends: Syndicating Conversations

Event Trends: Syndicating Conversations

From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian

As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look forward to 2020 and the event portfolio strategy, innovation...

How to Make Attendee Wellness a Priority at Your Event

How to Make Attendee Wellness a Priority at Your Event

How to Make Attendee Wellness a Priority at Your Event

Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event.

Technology Trend: Smart Surfaces

Technology Trend: Smart Surfaces

Technology Trend: Smart Surfaces

Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us.

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Experiential Marketing and Social Media Trends: The Authentic Aesthetic

Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft

As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies

Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app...

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief) of this series. As discussed previously in this series...

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere.

How do Silent Disco Breakout Sessions Work?

How Do Silent Disco Breakout Sessions Work?

How do Silent Disco Breakout Sessions Work?

Silent Sessions make more sense than traditional breakouts for many reasons. Find out why you’ll never go back after giving them a try. Silent Sessions are meeting spaces capable of simultaneously presenting multiple content tracks. Attendees in the session...

Increasing Event Value: Maximize Your Attendee Journey

Increasing Event Value: Maximize Your Attendee Journey

Increasing Event Value: Maximize Your Attendee Journey

Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy...

Event Marketer and Opus Agency Expand Multiyear Partnership

Event Marketer and Opus Agency Expand Multiyear Partnership

Event Marketer and Opus Agency Expand Multiyear Partnership

We’re thrilled to announce that our partnership with Event Marketer is expanding! The Opus team is looking forward to bringing more exciting content and impactful speakers to the stage at the EMS Executive Forum in May, as well as hosting a Strategy Lab...

Five Lessons Event Professionals Took Away from the Fyre Festival Nightmare

Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet...

What it Takes to Produce Big-Name Talent

What it Takes to Produce Big-Name Talent

What it Takes to Produce Big-Name Talent

Event production involves many moving parts that can greatly affect an event; Opus producers are able to adjust to each facet to execute flawlessly. Sometimes, the most delicate aspect of production is the onstage talent. Opus producers are no stranger to producing celebrity talent...

The Strategy Brief: Your Event Campaign’s North Star

The Strategy Brief: Your Event Campaign’s North Star

The Strategy Brief: Your Event Campaign’s North Star

Brief document, big decisions. Note: If you haven’t already, I recommend reading part one of this series, discussing best practices for the strategy workshop which informs development of your strategy brief. Event initiatives which begin with a serious...

The Relationship Between Creativity and Technology

The Relationship Between Creativity and Technology: It’s Complicated

The Relationship Between Creativity and Technology: It’s Complicated

Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event...

Happenings

Let’s Talk Growth at CEMA Summit 2025

Let’s Talk Growth at CEMA Summit 2025

Let’s Talk Growth at CEMA Summit 2025

Opus Agency is participating in two sessions at the 35th anniversary event.

It’s Our Sweet Sixteen(th) Year on Event Marketer’s It List

Sixteenth Year on Event Marketer’s It List

It’s Our Sweet Sixteen(th) Year on Event Marketer’s It List

Opus Agency named a top event agency by Event Marketer for 16 consecutive years.

Join Us for a Virtual AI Open House

Join Us for a Virtual AI Open House

Join Us for a Virtual AI Open House

Katie McIntyre will join InEvent’s panel to discuss improving attendee registration with AI.

Katie McIntyre Named a 2025 Registration Hero

Katie McIntyre 2025 Registration Hero

Katie McIntyre Named a 2025 Registration Hero

Director of Strategy and Event Technology recognized for making complex registration feel effortless.

Webinar: How to Make ROI Your Blueprint

Webinar: How to Make ROI Your Blueprint

Webinar: How to Make ROI Your Blueprint

Brent Turner joins Swoogo for a conversation on positioning events for success.

C&IT Taps Opus Agency Leaders for Judging Panel

C&IT Taps Opus Agency Leaders for Judging Panel

C&IT Taps Opus Agency Leaders for Judging Panel

Caryn Mambro and Matt Culverhouse bring an expert POV to the UK’s most prestigious event awards program.

Opus Agency Leads Executive Conversation on Global Event Strategy at EMS 2025

EMS Think Tank 2025

Opus Agency Leads Executive Conversation on Global Event Strategy at EMS 2025

17 insights on scaling events internationally during economic uncertainty.

Beyond Immersion: Reflections from London Experience Week 2025

Reflections from LXW 2025

Beyond Immersion: Reflections from London Experience Week 2025

Insights, frameworks, and future signals from the world’s first Experience Week.

Docusign Delivers Record-Breaking 'Momentum 2025' Event

Docusign Delivers Record-Breaking Momentum 2025 Event

Docusign Delivers Record-Breaking 'Momentum 2025' Event

Opus Agency helps drive 70% attendance surge at flagship NYC gathering.

Shelby Remington Named to BizBash’s 40 Under 40

Shelby Remington Named to BizBash’s 40 Under 40

Shelby Remington Named to BizBash’s 40 Under 40

Opus Agency’s director of event management recognized among industry’s top emerging talent.

Sam Randall Tapped for micebook’s Prestigious Judging Panel

Sam Randall Judging micebook Awards

Sam Randall Tapped for micebook’s Prestigious Judging Panel

Opus Agency’s London-based creative director to judge one of the industry’s most coveted award programs.

Opus Agency Taking the Stage at London Experience Week 2025

Taking the Stage at London Experience Week 2025

Opus Agency Taking the Stage at London Experience Week 2025

Join Brent Turner in London for a conversation on designing events for a new era of participation.

Brent Turner Going Live on LinkedIn with Verix and TiE Global

Going Live with Verix and TiE Global

Brent Turner Going Live on LinkedIn with Verix and TiE Global

Join Opus Agency’s EVP of Strategy and Solutions on LinkedIn Live to talk AI, engagement, and the future of events.

Betting Big on Experience: Shelby Remington Talks Venues with Smart Meetings

Shelby Remington Talks Venues with Smart Meetings

Betting Big on Experience: Shelby Remington Talks Venues with Smart Meetings

Opus Agency’s Director of Event Management on why gaming resorts keep winning for events.

Tiffany Cohen Shares Incentive Insights at SITE Global Conference

Tiffany Cohen Shares Incentive Insights at SITE Global Conference

Tiffany Cohen Shares Incentive Insights at SITE Global Conference

Discovering “new value” destinations that elevate incentive programs.

Asia-Pacific’s Event Marketing Agency of the Year, The Company We Keep, joins Opus Agency.

Opus Agency Acquires The Company We Keep

Opus Agency Expands into High-Growth APAC Markets

With the acquisition of The Company We Keep, we are strengthening our ability to deliver seamless, high-impact brand experiences across the world's fastest-growing markets.

Opus Agency Named Finalist for 2025 Global Agency of the Year

Finalists CN Agency Awards 2025

Opus Agency Named Finalist for 2025 Global Agency of the Year

Conference News reveals nominees for the annual CN Agency Awards.

Opus Agency Is Headed to Tulum to Speak at SITE Global Conference

Tiffany Speaking at SITE Global 2025

Opus Agency Is Headed to Tulum to Speak at SITE Global Conference

Tiffany Cohen will unveil hidden-gem destinations that deliver on tight budgets.

Brad Rankin and Katie McIntyre to Host Session at RainFocus INSIGHT 2025

Brad and Katie at RainFocus INSIGHT ‘25

Brad Rankin and Katie McIntyre to Host Session at RainFocus INSIGHT 2025

Technology leaders from Opus Agency will unlock the hidden power of RainFocus.

Personal, Local, and Snackable: Opus Agency Talks Trends with C&IT

Personal, Local, and Snackable C&IT Trends

Personal, Local, and Snackable: Opus Agency Talks Trends with C&IT

Weighing in on the future of event content in an AI-driven, TikTok-ified world.

NVIDIA, Dell Technologies, and Opus Agency Are Taking the Stage at EMS

EMS Speakers 2025

NVIDIA, Dell Technologies, and Opus Agency Are Taking the Stage at EMS

Join the world’s most innovative brands to learn how to create a competitive event strategy.

Brent Turner Shares His Favorite Event of 2024 with C&IT

C&IT Favorite Events of 2024

Brent Turner Shares His Favorite Event of 2024 with C&IT

EVP of Strategy and Solutions eyes fintech heavyweight for the top ranking.

Explore 2025 Event Benchmarks with IBM, Opus Agency, and Bizzabo

Explore 2025 Event Benchmarks with IBM, Opus Agency, and Bizzabo

Explore 2025 Event Benchmarks with IBM, Opus Agency, and Bizzabo

Colleen Bisconti and Katie McIntyre reveal actionable insights from Bizzabo’s 2025 Event Benchmark Report.

Opus Agency Named Agency of the Year

Chief Marketer Agency of the Year 2025

Opus Agency Named Agency of the Year

Chief Marketer reveals annual list of the most innovative marketing agencies.

Join Us at PCMA Convening Leaders to Learn How to Think Like a Product Marketer

Join Us at PCMA Convening Leaders 2025

Join Us at PCMA Convening Leaders to Learn How to Think Like a Product Marketer

Leaders at Opus Agency will host a session on how to optimize your event’s business impact.

Leah Fraser is an Agency A-List Winner!

Leah Fraser is an Agency A-List Winner!

Leah Fraser is an Agency A-List Winner!

Opus Agency’s UK-based project manager recognized by C&IT.

Katie McIntyre to Lead Session at Unconventional (IRL)

Katie McIntyre to Lead Session at Unconventional (IRL)

Katie McIntyre to Lead Session at Unconventional (IRL)

Opus Agency’s Director of Strategy and Event Technology will share how to use data to facilitate worthwhile connections.

Opus Agency Takes the Stage at IRF Leadership Insights Forum

Opus Agency Takes the Stage at IRF Leadership Insights Forum

Opus Agency Takes the Stage at IRF Leadership Insights Forum

Tiffany Cohen shares tips for planning highly desirable yet cost-effective incentive travel programs.

Opus Agency on the Proliferation of Hotel Brands

Opus Agency on the Proliferation of Hotel Brands

Opus Agency on the Proliferation of Hotel Brands

Tiffany Cohen weighs in on how planners navigate a saturated hospitality market.

Opus Agency on Asia’s Growing Appeal for Global Meetings

Opus Agency on Asia’s Growing Appeal for Global Meetings

Opus Agency on Asia’s Growing Appeal for Global Meetings

Jacqui Le Crerar weighs in on shifting event preferences at M&C Asia Connections 2024.

What Are Your Tips for Getting Event Attendees Interacting?

What Are Your Tips for Getting Event Attendees Interacting?

What Are Your Tips for Getting Event Attendees Interacting?

Opus Agency’s Sr. Solutions Architect shares his insights with BizBash.

Opus Agency Celebrates Client Named to BizBash’s 2024 Fresh Faces List

Opus Agency Celebrates Client Named to BizBash’s 2024 Fresh Faces List

Opus Agency Celebrates Client Named to BizBash’s 2024 Fresh Faces List

Dell Technologies’ Jeff Tsai recognized for excellence in new-to-industry role.

Opus Agency Named a Finalist for C&IT’s Global Agency of the Year

Opus Agency Named a Finalist for C&IT’s Global Agency of the Year

Opus Agency Named a Finalist for C&IT’s Global Agency of the Year

Conference & Incentive Travel reveals nominees for the annual awards program.

Matt Culverhouse Selected to Judge C&IT Awards

Matt Culverhouse Selected to Judge C&IT Awards

Matt Culverhouse Selected to Judge C&IT Awards

Opus Agency’s Director of Strategic Accounts and Growth to sit on the 2024 panel of judges

Cheers to Fifteen Years!

Cheers to Fifteen Years on the Top 100 It List

Cheers to Fifteen Years!

Opus Agency named a top event agency by Event Marketer for 15 consecutive years.

Tiffany Cohen Selected to Judge Northstar Stella Awards

Tiffany Cohen Selected to Judge Northstar Stella Awards

Tiffany Cohen Selected to Judge Northstar Stella Awards

Opus Agency’s SVP of Incentives and Global Sourcing to sit on judge’s panel for the 2024 program.

Target ROI: Getting the Most Return Out of Today’s Events

Target ROI: Getting the Most Return Out of Today’s Events

Target ROI: Getting the Most Return Out of Today’s Events

Opus Agency’s EVP of Strategy and Solutions shares his insights with Corporate & Incentive Travel.

Exploring Emerging AI Angles with Opus Agency and BizBash

Exploring Emerging AI Angles with Opus Agency and BizBash

Exploring Emerging AI Angles with Opus Agency and BizBash

From the BizBash Leadership Summit to published perspectives, here is how we’re putting AI’s benefits in focus—for attendees and event professionals.

B2B Dream Team Announced! Celebrating Two Clients Named to Event Marketer’s 2024 List

Opus Agency Celebrates Two Clients Named to Event Marketer’s 2024 B2B Dream Team

Opus Agency Celebrates Two Clients Named to Event Marketer’s 2024 B2B Dream Team

Leaders from Dell Technologies and Salesforce Recognized for Excellence in Event Marketing

Giving Attendees What They Want: Immersion, Interaction

Caryn on Experience Design CIT

Giving Attendees What They Want: Immersion, Interaction

Opus Agency’s Chief Creative Officer shares her insights with Corporate & Incentive Travel.

How Are Event Marketers Using AI in Their Day-to-Day Jobs?

AI's Impact on Event Marketing Roles BizBash

How Are Event Marketers Using AI in Their Day-to-Day Jobs?

Opus Agency’s EVP of Strategy and Solutions shares his insights with BizBash.

Opus Agency Named a Finalist for 2024 Best Event Agency

Opus Agency Named a Finalist for 2024 Best Event Agency

Opus Agency Named a Finalist for 2024 Best Event Agency

Global Conference Network reveals nominees for the annual Conference & Events Awards.

Opus Agency to Take the Stage at InfoComm 2024

Opus Agency to Take the Stage at InfoComm 2024

Opus Agency to Take the Stage at InfoComm 2024

Expert sessions on contingency planning and event sustainability.

Opus Agency Joins Swoogo for Delightful AF* Webinar

Opus Agency Joins Swoogo for Delightful AF* Webinar

Opus Agency Joins Swoogo for Delightful AF* Webinar

Katie McIntyre and Brad Rankin to unlock the secrets of attendee engagement.

Opus Agency Bolsters Production Leadership with the Promotion of Barry Keesey

Opus Agency Drives Future of Production with a Key Promotion

Opus Agency Drives Future of Production with a Key Promotion

Barry Keesey joins the executive team as EVP of Strategic Production.

Opus Agency Joins Event Leaders at BizBash Leadership Summit

BizBash Leadership Summit 2024

Opus Agency to Attend BizBash Leadership Summit

EVP of Strategy and Solutions to join industry leaders in Las Vegas.

Join Us for a Can’t-Miss Webinar

Event Personalization Webinar

Join Us for a Can’t-Miss Webinar!

Insights, ideas, and recommendations from leading brands that are shaping the future of brand experience.

MeetingsNet Publishes Tiffany Cohen’s Article On Reimagining Recognition

Tiffany Cohen On Reimagining Recognition

MeetingsNet Publishes Tiffany Cohen’s Article On Reimagining Recognition

Opus Agency’s SVP of Incentives Shares Seven Ideas for Better Awards Ceremonies

Leah Fraser is a Rising Star Finalist for the CN Agency Awards!

Leah Fraser is a Rising Star Finalist for the CN Agency Awards!

Leah Fraser is a Rising Star Finalist for the CN Agency Awards!

Opus Agency’s UK-based Project Manager shortlisted for international award.

Join Opus Agency at International Confex for a session on “Audiences as Stakeholders: Designing Events for a New Era of Participation”

Opus Agency to Speak at International Confex

Opus Agency to Speak at International Confex

Join Dena Lowery and Matt Culverhouse to learn how to design events for a stakeholder economy.

Opus Agency Named Finalist for 2024 Global Agency of the Year

Opus Agency Named Finalist for 2024 Global Agency of the Year

Opus Agency Named Finalist for 2024 Global Agency of the Year

Conference News reveals nominees for the annual CN Agency Awards.

Paula Grayson Joins CEMA Advisory Board for Two-Year Term

Paula Grayson Joins 2024 CEMA Advisory Board

CEMA Appoints Paula Grayson to Advisory Board

Opus Agency’s EVP of Client Service Delivery and Operations steps into a role as a key contributor shaping the industry's future.

Remembering 2023 and Welcoming 2024’s Wave of Ingenuity

Looking Back to Look Ahead

Looking Back to Look Ahead

The key moments from 2023 fueling their own movements in 2024.

Get the Most from RainFocus’ Rules Engine at INSIGHT 2024 with Opus Agency’s Brad Rankin

Brad Rankin to Host Workshop at RainFocus INSIGHT 2024

Brad Rankin to Host Workshop at RainFocus INSIGHT 2024

Opus Agency’s Sr. Solutions Architect sharing how to master RainFocus’ rules engine.

Tiffany Cohen Shares How to Organize a Rewarding Incentive Experience in Recent BizBash Article

Sharing the Do’s and Don’ts of Incentive Planning with BizBash

Sharing the Do’s and Don’ts of Incentive Planning with BizBash

Opus Agency’s SVP of Incentives weighs in on how to organize a rewarding attendee experience.

Tiffany Cohen Shares Career Memories and Trends in Recent MeetingsNet Interview

MeetingsNet Shares “Two Minutes With Tiffany Cohen”

MeetingsNet Shares “Two Minutes With Tiffany Cohen”

Opus Agency’s SVP of Incentives reveals favorite memories and emerging trends in recent interview.

Opus Agency Expands Global Sourcing and Incentive Initiatives with the Hire of Tiffany Cohen

Opus Agency Fuels Growing Incentive Business With Key Hire

Opus Agency Fuels Growing Incentive Business With Key Hire

Tiffany Cohen joins the team as SVP of Incentives and Global Sourcing

Opus Agency Named a Top Event Agency by Event Marketer for 14 Consecutive Years

2023 Opus Agency It List Announcement

Cheers to Fourteen Years!

Opus Agency Named a Top Event Agency by Event Marketer for 14 Consecutive Years

Opus Agency Welcomes Matt Culverhouse to Lead Growth Efforts for Global Market

Opus Agency Welcomes Matt Culverhouse to Our London Team

Opus Agency Welcomes Matt Culverhouse to Our London Team

As Director of Strategic Accounts and Growth, Matt’s mission is to fuel success for our growing roster of global clients.

Opus Agency’s CCO, Caryn Mambro, to Speak about AI at Event Marketer’s Agency Forum

Caryn Mambro at Agency Forum 2023 Speaker Announcement

Opus Agency to Speak about AI at Event Marketer’s Agency Forum

Join CCO, Caryn Mambro, and leaders from The Future Hunters, Salt XC, and On Board Experiential for a discussion about AI’s impact on the event agency model.

What It Takes to Launch a New Industry Event

What It Takes to Launch a New Industry Event

What It Takes to Launch a New Industry Event

Confluent’s Jessica Blake shares strategies, challenges, and inspiration on Event Marketer podcast.

Opus Agency Announces New Intelligence Service In Response to Demand from Leaders at World-Shaping Brands

Introducing Opus Agency Intelligence

Introducing Opus Agency Intelligence

A new service helping global brands define future success.

Our London Team Settles into a Chic New Hub in the Heart of the City

Our London Team Has a Chic New Hub

On the Move! Our London Team Has a Chic New Hub

UK-Based Opus Agency team settles into a new space in the heart of London.

Unlocking Event Success: Opus Agency's Think Tank Reveals Twelve Ways to Modernize Your Practice and Drive Business Value

Twelve Ways to Modernize Your Event Practice—and Provide Your Business Value

Event Marketer, Opus Agency Host Think Tank with Global B2B Event Leaders

Twelve ways to modernize your event practice—and provide your business value.

Dena Lowery, President of Opus Agency, Recognized as an Agency Leader of the Year by The Drum Awards for Marketing

The Drum Recognizes Dena Lowery as an Agency Leader of the Year

The Drum Recognizes Dena Lowery as an Agency Leader of the Year

President of Opus Agency highly commended for remarkable leadership.

Opus Agency Named Finalist in Two Categories for The Drum Awards for Marketing Americas

Finalists in The Drum Awards Marketing Americas 2023

Opus Agency Named Finalist in Two Categories for The Drum Awards for Marketing Americas 2023

Opus Agency shortlisted for Agency Leader of the Year and Best Rebrand categories.

Google Cloud and Ripple Shine Bright at Ex Awards Gala

Google Cloud and Ripple Shine Bright at Ex Awards Gala

Google Cloud and Ripple Shine Bright at Ex Awards Gala

Congratulations to our clients on winning prestigious Ex and Gold Awards!

Opus Agency's Chief Creative Officer, Caryn Mambro, Talks Experience Design at EMS

Design Lab at EMS

Pro Tips for Elevating Creativity

Pro tips for designing experiences with less time, less budget, and fewer resources.

Opus Agency's Kellene Morris to Speak on Contingency Planning at InfoComm 2023

Kellene Morris Speaking at InfoComm 2023

Opus Agency's Kellene Morris to Speak on Contingency Planning at InfoComm 2023

Expert insights for preparing your next in-person, hybrid, and virtual event.

Opus Agency to Join Design Lab Panel Discussion at EMS 2023

Opus Agency Talks Design at EMS 2023

Opus Agency to Join Design Lab Panel Discussion at EMS 2023

Get inspired with Caryn Mambro, Chief Creative Officer.

Opus Agency’s Kellene Morris to Join AVIXA’s Webinar on Virtual Event Contingency Planning

Opus Agency’s Kellene Morris to Join AVIXA’s Webinar on Virtual Event Contingency Planning

Opus Agency’s Kellene Morris to Join AVIXA’s Webinar on Virtual Event Contingency Planning

Register to learn best practices for virtual event planning in an ever-changing technology landscape.

Opus Agency Celebrates Four Clients Named to Event Marketer’s 2023 B2B Dream Team

Opus Agency Celebrates Four Clients Named to Event Marketer’s 2023 B2B Dream Team

Opus Agency Celebrates Four Clients Named to Event Marketer’s 2023 B2B Dream Team

Leaders from Dell Technologies, Microsoft, Oracle, and Palo Alto Networks recognized for excellence in event marketing.

The Future of Events is Hybrid(ish)

The Future is Hybrid-ish

The Future of Events is Hybrid(ish)

Opus Agency’s Todd Moritz, VP, Technical Solutions, shares insights with Smart Meetings.

Opus Agency to Speak at Event Tech Live Las Vegas

Opus Agency to Speak at Event Tech Live Las Vegas

Opus Agency to Speak at Event Tech Live Las Vegas

Join Todd Mortiz for a conversation on unleashing a new era of innovation.

MPI Asks: Will Successful Events Look Different in 2023?

Dena Lowery on the Future of Meetings

MPI Asks: Will Successful Events Look Different in 2023?

President of Opus Agency, Dena Lowery, weighs in.

Dena Lowery Participating in Portland Business Journal’s 2023 Mentoring Monday

Dena Lowery Participating in PBJ Mentoring Monday

Dena Lowery Participating in Portland Business Journal’s 2023 Mentoring Monday

Opus Agency president to join 10th annual event to inspire a new wave of professionals.

[Webinar] Making Efficient, Informed Event Production Decisions

Webinar: Making Efficient, Informed Event Production Decisions

Making Efficient, Informed Event Production Decisions

Opus Agency joins Bizzabo for part 1 of webinar series: Maximizing Event Influence at Minimum Cost.

Is ChatGPT Really the Future of Events?

Is ChatGPT Really the Future of Events?

Is ChatGPT Really the Future of Events?

Todd Mortiz, VP, Technical Solutions, shares its potential with BizBash.

Opus Agency's Brent Turner Selected to Judge 2023 Eventex Awards

Brent Turner Judging 2023 Eventex Awards

Opus Agency to Judge 2023 Eventex Awards

Brent Turner, EVP, Strategy and Solutions, will sit on the judge’s panel for the 2022 award program alongside global event and hospitality leaders.

Opus Agency's Johanna Bauswein Named Top Woman in Marketing

Opus Agency's Johanna Bauswein Named Top Woman in Marketing

Opus Agency's Johanna Bauswein Named Top Woman in Marketing

Jo recognized as "Tech Titan" in the 2022 list from Chief Marketer.

Opus Agency Named in Chief Marketer's 2023 Top 200 List

Opus Agency Named in Chief Marketer's 2023 Top 200 List

Opus Agency Named in Chief Marketer's 2023 Top 200 List

Recognized among leading engagement and experience agencies

President of Opus Agency Named ThinkNW Marketing All-Star

President of Opus Agency Named ThinkNW Marketing All-Star

President of Opus Agency Named ThinkNW Marketing All-Star

Dena Lowery recognized in peer-nominated award for excellence in marketing.

Opus Agency to Judge The Drum Experience Awards

Opus Agency to Judge The Drum Experience Awards

Opus Agency to Judge The Drum Experience Awards

Brent Turner will sit on the judge’s panel for the 2022 award program alongside leaders from MAS, Jack Morton, INVNT, and others.

Meet our New President, Dena Lowery

Meet our New President, Dena Lowery

With a New President, We Are Fueling Our Next Era of Growth

From event manager to industry-renowned, incredibly accomplished, beloved executive, Dena Lowery, takes the helm of our global agency.

Opus Agency to Speak at IMEX America

Opus Agency to Speak at IMEX America

Opus Agency to Speak at IMEX America

Join Todd Mortiz and MeetingPlay + Aventri’s Joe Schwinger for a conversation on attendee trends and the future of events.

Four Tips to Incentivize Early Registration

4 Tips to Incentivize Early Registration

Four Tips to Incentivize Early Registration

Opus Agency’s Jessica Brown shares strategies for getting early RSVPs in this BizBash article.

Cheers to Thirteen Consecutive Years

It List 2022

Cheers to Thirteen Years

Opus Agency named a Top 100 Experiential Agency by Event Marketer .

Opus Agency to Speak at PCMA’s Convening EMEA

Opus Agency Speaking at PMCA Convening EMEA

Opus Agency to Speak at PCMA’s Convening EMEA 2022

Join Kim Kopetz and Dena Lowery (in person or online) as they share the playbook for high-potential partnerships.

Opus Agency’s Caryn Mambro Named Meeting Professional of the Year

2022 Meeting Planner of the Year

Opus Agency’s Caryn Mambro Named Meeting Professional of the Year

Caryn joins the ranks of Event Mavericks in the 2022 list from Smart Meetings.

Opus Agency’s Caryn Mambro Recognized in BizBash 15 Over 50 List

BizBash 15 over 50 List

Opus Agency’s Caryn Mambro Recognized in BizBash 15 Over 50 List

Caryn joins some of the industry's biggest stars on this list of who's who in the event industry.

Opus Agency to Speak At Event Marketer's Agency Forum

Agency Forum 2022

Opus Agency to Speak At Event Marketer's Agency Forum

Join Brent Turner and leaders from Sparks, Jack Morton, GMR Marketing, and Civic Entertainment Group for an executive panel discussion on innovation and client strategy.

Opus Agency Speaking Twice at CEMA Summit

CEMA Summit 22

Opus Agency Will Present Twice at CEMA Summit '22

Join us for lively discussions around the future of events and how to navigate event tech like a pro.

PR Club Honors Dana Farber and Opus Agency

PR Club Honors Dana Farber and Opus Agency

Dana Farber and Opus Agency Honored by PR Club

Recognizing a one-time special event that kicked off a $2 billion fundraising campaign.

Opus Agency’s Todd Moritz Recognized as 2022 Industry Innovator

BizBash: The 2022 List of Industry Innovators

Opus Agency’s Todd Moritz Recognized as 2022 Industry Innovator

Todd joins twelve other event tech professionals on the new BizBash Innovator list.

What Do You Look For In A New Hire?

BizBash: What To Look for When Hiring Event Pros

What Do You Look For In A New Hire?

Opus Agency's Miriam Agrell talks key attributes and red flags with BizBash.

Now & Next: Attendee Trends and the Future of Events

Now & Next: Attendee Trends and the Future of Events

Now & Next: Attendee Trends and the Future of Events

Join the teams from Opus Agency, MPAV, and EventMB for this virtual session.

The 2022 Event Strategy Report — Live Presentation

The 2022 Event Strategy Report — Live Presentation

The 2022 Event Strategy Report — Live Presentation

Join the teams from Event Marketer and Opus Agency for this virtual session.

Welcome Lauren Smith, our new Head of Talent and Development

Welcome Lauren Smith, our new Head of Talent and Development

Welcome Lauren Smith, our new Head of Talent and Development

Joining us from 72andSunny, Lauren is leading and transforming how we continue to elevate our global network of talent.

Top Five Holiday Gifts for Event Professionals

Top Five Holiday Gifts for Event Professionals

Top Five Holiday Gifts for Event Professionals

As we gear up for 2022, these are a few of our favorite things.

To Measure or Not to Measure – That is NEVER the Question

To Measure or Not to Measure – That is NEVER the Question

To Measure or Not to Measure – That is NEVER the Question

Measuring the effectiveness of events and their impact on an audience is crucial in determining ROI.

More Happenings

Intelligence Reports

Current trends, rising talent, industry outlooks, and fresh perspectives from the latest Opus Agency research.

Talent Spotlight October 2024

Talent Spotlight October 2024

Where a cooking Abuela, a pretty podcast duo, an award winning actress, and seven others are captivating attention.

View Report
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Talent Spotlight September 2024

Talent Spotlight September 2024

Where a very demure creator, a sports anchor ‘for the girlies’, a legendary ecologist, and seven others having us falling hard.

View Report
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Talent Spotlight August 2024

Talent Spotlight August 2024

Where a coding drag queen, an Olympic TikTok star, a fair fashion campaigner, and seven others are turning heads around the world.

View Report
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Talent Spotlight July 2024

Talent Spotlight July 2024

Where a neurodivergent educator, a self-care chef, the self-proclaimed ‘King of the South’, and seven others are captivating the world.

View Report
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Recent XO Issues

XO is a newsletter with a mission to be loved by marketing executives and event professionals.

Join in to stay on top of what’s new and what’s next in the world of events.

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Global Brands Need a Vision Deck

Global Brands Need a Vision Deck

Global Expansion in an Era of Economic Uncertainty

Global Expansion in an Era of Economic Uncertainty

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

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