As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.
From The Blog
Opus Agency, a global leader in event marketing, announced the acquisition of London-based event and travel management agency Number 20, Ltd.
PORTLAND, Ore. – September 11, 2019 / After a year of impressive organic and acquisition growth, Opus Agency has added two new leadership roles to support the evolving organization. Kim Kopetz has been promoted to Chief Growth Officer, and Kristen Clark has joined the company as Chief Human Resources Officer.
Opus Agency, a leader of global event experiences, today announced its acquisition of Tencue Productions, Inc., an award-winning creative and communications agency.
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app. AR wayfinding and signage technology helps attendees get around large event campuses (something Opus clients are no stranger to), by indicating locations of sessions, food & beverage stations, activations, and other event features in relation to the attendee’s current location. Attendees can simply view the event space through their phone’s camera, and AR will populate the live image with nearby points of attraction and helpful wayfinding information. This technology has the power to irrevocably alter your attendees’ expectations for onsite navigation for the better.
BEAVERTON, Ore. (PRNewswire—August 12, 2019) Opus Agency, a leader in global event experiences, today announced the acquisition of Clarity Creative, a content design and dynamic visual communication agency. Clarity is a boutique design studio known for deep experience in strategic storytelling and creative media development, specializing in keynote content for large-scale live events.
The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?
The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere. What started in Europe with the General Data Protection Regulation (GDPR), quickly came to the United States with California’s Consumer Privacy Act (CCPA), and is expanding from there—quickly.
PORTLAND, Ore. – June 6, 2019 –We are delighted to announce the addition of Brent Turner to the Opus Agency team. In this newly created Senior Vice President of Business Solutions role, Turner joins the Opus leadership team with a charter of pushing innovation for clients and business growth for the agency.
Our friends at MAS, an Opus Company, have acquired BeSide Digital. Opus is excited to welcome Matthew, Phillip, and the rest of the BeSide team to the family and start collaborating on amazing client work!
We are pleased to announce the addition of John Trinanes, accomplished experiential executive, as the agency’s Chief Creative Officer. Trinanes will lead and build Opus Creative Studios to serve all creative needs of the agency’s clients.
Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy, and connect data across your entire event portfolio? Listen to Jessica & Cheri’s webinar.
We’re excited to welcome Jeff Stelmach to the Opus family; we can’t wait to see where this new leadership takes the agency!
We’re excited to share that MAS Event + Design, an Opus Company, is working with industry publication, Event Marketer to execute a collegiate experience design competition. The team is looking forward to this unique opportunity and getting a look at the young talent in the space.
We’re thrilled to announce that our partnership with Event Marketer is expanding! The Opus team is looking forward to bringing more exciting content and impactful speakers to the stage at the EMS Executive Forum in May, as well as hosting a Strategy Lab. Read on for more details about this continued partnership.
Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet has been reliving the train wreck for the past few weeks after the release of two in-depth documentaries presented by Netflix and Hulu on this monumental fiasco.
The Opus team spends one day every year to go all out honoring, appreciating, and celebrating the success and accomplishments of our team members—we call this crazy all-staff, all-day celebration Team Connect. While the day is aimed at celebrating the entire agency’s success, we take the time to recognize a few individual employees who were nominated by their colleagues for exemplifying agency values.
I make it a point to constantly focus on being grateful, but often even more so during the holidays. A loving family, good health, and fantastic teammates are at the top of my list. Yes, you, Opus/MAS team! I’m thankful for all the diverse, spirited, and brilliant people across our agency, as well as for the integrity in which you operate and the great work you do.
Event production involves many moving parts that can greatly affect an event; Opus producers are able to adjust to each facet to execute flawlessly. Sometimes, the most delicate aspect of production is the onstage talent. Opus producers are no stranger to producing celebrity talent. I have experience working with Gavin DeGraw, Alicia Keys, Steve Miller Band, and John Legend. While celebrity talent can add to attendee experience, it also requires extra measures from the production team.
Brief document, big decisions
Creative professionals are tasked with balancing creativity with technology, this balancing act can be a difficult one. The speakers at this year’s Adobe MAX, a gathering of 14,000 multi-disciplinary designers, tackled this concept head on. The event embodied this intersection with beautiful creative installations and exciting event technology. Read on to find out more about this fascinating program and what we took away from it.
I was fortunate enough to be approached by CSI International to attend a fam trip to Cuba with a group of meeting and events professionals last month. Cuba is a country that many have questions about; I’m excited to share my findings about this unique destination!
Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer insights professionals (such excellent company to be in!).