Black Lives Matter
And we will do better.Read More >
Virtual Events: Four Key Lessons from the Broadcast World
Virtual options are the hot topic in the events industry, and companies using the power of digital in their event strategy are gaining value from alternative approaches to content delivery. Read More >
How Events Advance the International Women’s Day Mission
The event and experiential industry has a huge part to play in furthering this empowering global movement. Read More >
Getting Virtual: Why Your Strategy Should Include Hybrid Events
Are virtual components a part of your event strategy? Here’s why they should be. Read More >
The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)
What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.Read More >
Event Managers Need to Pay Attention to the Sober-Curious Movement
Is 2020 the year your events go alcohol-light? Here’s what event professionals should know about sober events. Read More >
Opus Agency’s Take on 2020 Event Trends
Are you sifting through all the 2020 event trends articles and wondering which trends actually matter? Read More >
Content Trend: Fireside Chats, Rekindled
Breaking from their conventional confines, new formats are putting the fire back in fireside chats. Read More >
One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019
Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. Read More >
Event Attendees Want You to Value Their Mental Health
Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before. Read More >
