How Events Advance the International Women’s Day Mission
The event and experiential industry has a huge part to play in furthering this empowering global movement. Read More >
Getting Virtual: Why Your Strategy Should Include Hybrid Events
Are virtual components a part of your event strategy? Here’s why they should be. Read More >
The Rise of Sensory Branding Is Music to Our Ears (and Noses and Tongues)
What does your brand sound like? Smell like? Taste like? Breaking traditional boundaries, brands are now incorporating signature smells, tastes, textures, and sounds.Read More >
Event Managers Need to Pay Attention to the Sober-Curious Movement
Is 2020 the year your events go alcohol-light? Here’s what event professionals should know about sober events. Read More >
Opus Agency’s Take on 2020 Event Trends
Are you sifting through all the 2020 event trends articles and wondering which trends actually matter? Read More >
Content Trend: Fireside Chats, Rekindled
Breaking from their conventional confines, new formats are putting the fire back in fireside chats. Read More >
One Content Strategist’s Top 7 Takeaways from Adobe MAX 2019
Earlier this month, Adobe convened its annual “creativity conference,” Adobe MAX, in the heart of downtown Los Angeles. Read More >
Event Attendees Want You to Value Their Mental Health
Emotional well-being and mental health have long been undervalued – not just in events, but also in society in general. Driven by today’s younger generations, emotional wellness is more of a priority than ever before. Read More >
Event Trends: Syndicating Conversations
From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences. Read More >
How to Make Attendee Wellness a Priority at Your Event
Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event. Read More >
