Event Trends: Syndicating Conversations
From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences. Read More >
How to Make Attendee Wellness a Priority at Your Event
Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event. Read More >
Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. Read More >
Technology Trend: Smart Surfaces
Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us. Read More >
Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity. Read More >
Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft
As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers. Read More >
Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor Strategies
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app. Read More >
You Need a Messaging Matrix for Your Next Event
Here are the top five reasons why. Read More >
The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?
The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere. What started in Europe with the General Data Protection Regulation (GDPR), quickly came to the United States with California’s Consumer Privacy Act (CCPA), and is expanding from there—quickly. Read More >
How do Silent Disco Breakout Sessions Work?
Silent Sessions make more sense than traditional breakouts for many reasons. Find out why you’ll never go back after giving them a try. Read More >
