The Changing World of Data Privacy is Impacting the Event Marketing Industry—What do I Need to Know?

The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere. What started in Europe with the General Data Protection Regulation (GDPR), quickly came to the United States with California’s Consumer Privacy Act (CCPA), and is expanding from there—quickly. Read More >

2021-02-03T10:29:18-08:00July 22nd, 2019|Insights|

Webinar: Increasing Event Value: Maximize Your Attendee Journey

Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy, and connect data across your entire event portfolio? Listen to Jessica & Cheri’s webinar. Read More >

2020-11-02T14:46:27-08:00April 23rd, 2019|Insights|

Five Lessons Event Professionals Took Away from the Fyre Festival Nightmare

Fyre Festival, last year’s disastrous millennial music fest meltdown, resulted in attendees stranded on an island, millions of dollars in vendor invoices unpaid, an ever-mounting pile of lawsuits filed, and countless hilarious memes. The entire internet has been reliving the train wreck for the past few weeks after the release of two in-depth documentaries presented by Netflix and Hulu on this monumental fiasco. Read More >

2020-06-10T17:07:18-07:00February 25th, 2019|Insights|

What it Takes to Produce Big-Name Talent

Event production involves many moving parts that can greatly affect an event; Opus producers are able to adjust to each facet to execute flawlessly. Sometimes, the most delicate aspect of production is the onstage talent. Opus producers are no stranger to producing celebrity talent. I have experience working with Gavin DeGraw, Alicia Keys, Steve Miller Band, and John Legend. While celebrity talent can add to attendee experience, it also requires extra measures from the production team. Read More >

2020-06-10T17:08:49-07:00November 5th, 2018|Insights|
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