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  • Amanda Lane EMMC Header Image

To Measure or Not to Measure – That is NEVER the Question

November 16th, 2021|News|

Measuring the effectiveness of events and their impact on an audience is crucial in determining ROI.
In the early days of experiential marketing, measuring results was difficult, but thanks to advancements in technology, and a better understanding of event metrics, along with coalitions such as the EMMC and board members like Amanda Lane, results are becoming easier to measure.

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