Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer insights professionals (such excellent company to be in!).
The Portland Creative Conference, or Cre8Con, is an exploration and celebration of the creative process across various creative industries.
Last week, I attended C2—the Commerce and Creativity Conference—in Montreal, Canada with my Opus colleagues, David Lemke and Jason Curtis. It had Snoop Dog (talking about the legalization of cannabis) as the big draw, but that’s not why I wanted to go. I was primarily interested in seeing a new event experience, and evaluating how that might be applied to the B2B events we work on, which are largely tech company user conferences. Luckily for me, there was no shortage of ideas to draw on.
Last week, I had the distinct pleasure (and luck) to be one of 20 wannabe extroverts in Mike Monteiro’s Presenting Work with Confidence workshop during Portland Design Week. Yep, you read that right: 20 introverts arrived at Outlet PDX (a wonderful, visually stimulating little gem of an event space) to learn how to be more comfortable and confident while presenting to a crowd.
This first-of-its-kind initiative includes live education and exclusive research to inform and elevate the events industry’s use of strategy.
I recently attended a two-day design conference and workshop in Bend, OR. The overarching theme of the event was “ethics in design and content.”
One major question that faces any event marketer at the outset of the planning process: how do I fill these seats?
Event registrants and final attendees are probably one of the key performance indicators (KPIs) that you’re using to track the success of your event. Do you feel like you’ve got a lot of questions and not a lot of answers? You’re in luck: this e-book will help you assemble the ideal audience for your next event.
Beaverton, OR – May 1, 2017 – Opus Agency has added another seasoned event marketing industry leader to its executive team, welcoming Kim Kopetz as EVP of Strategy.